Digital Sales Enablement Lead: Growth & Propositions

dunnhumby Ltd.; Dublin; On-site; EUR 110,000 - 170,000; Full time

Benefits offered by this job

Flexible working hours

Birthday off

Investment in cutting-edge technology

Diversity networks

Job summary

dunnhumby is seeking an accomplished Senior Digital Sales Enablement Lead to shape and deliver customer‑led digital media propositions for Tesco. You will partner across the Tesco Media team to translate customer and advertiser needs into scalable, commercially compelling solutions that drive growth.

You’ll lead strategic planning, development of go‑to‑market narratives, and coaching for junior team members, ensuring propositions are embedded across the business and delivered with impact.

Qualifications

• Proven experience leading complex cross-functional projects.
• Strong programme and project leadership, including governance design.
• Strong commercial acumen with ability to assess value and influence investment decisions.
• Significant digital media planning, marketing or sales enablement experience.
• Ability to lead multiple complex workstreams and align stakeholders in a fast-paced environment.
• Demonstrated credibility in senior stakeholder leadership and influencing decisions.

Responsibilities

• Own development of insight-led, customer-first propositions across digital media channels.
• Shape and grow the digital proposition roadmap to create scalable solutions and new revenue streams.
• Provide direction and coaching to junior team members for market-ready propositions.
• Lead end-to-end deployment across digital channels with governance and risk management.
• Build senior stakeholder relationships across Tesco, enablement, media planning, and measurement.

Skills

Cross-functional leadership

Programme leadership

Commercial acumen

Data-driven storytelling

Stakeholder management

Planning & prioritisation

Results oriented

Presentation skills

Education

Bachelor’s degree or equivalent

Job description

dunnhumby is seeking an accomplished Senior Digital Sales Enablement Lead to shape and deliver customer‑led digital media propositions for Tesco. You will partner across the Tesco Media team to translate customer and advertiser needs into scalable, commercially compelling solutions that drive growth.

You’ll lead strategic planning, development of go‑to‑market narratives, and coaching for junior team members, ensuring propositions are embedded across the business and delivered with impact.