Senior Digital Sales Enablement Lead

dunnhumby; Dublin; Presencial; EUR 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Birthday off

Investment in cutting-edge technology

Diversity networks

Descripción de la vacante

dunnhumby is seeking an accomplished Senior Digital Sales Enablement Lead to shape and deliver customer‑led digital media propositions for Tesco. You will partner across the Tesco Media team to translate customer and advertiser needs into scalable, commercially compelling solutions that drive growth.

You’ll lead strategic planning, development of go‑to‑market narratives, and coaching for junior team members, ensuring propositions are embedded across the business and delivered with impact.

Formación

• Proven experience leading complex cross-functional projects.
• Strong programme and project leadership, including governance design.
• Strong commercial acumen with ability to assess value and influence investment decisions.
• Significant digital media planning, marketing or sales enablement experience.
• Ability to lead multiple complex workstreams and align stakeholders in a fast-paced environment.
• Demonstrated credibility in senior stakeholder leadership and influencing decisions.

Responsabilidades

• Own development of insight-led, customer-first propositions across digital media channels.
• Shape and grow the digital proposition roadmap to create scalable solutions and new revenue streams.
• Provide direction and coaching to junior team members for market-ready propositions.
• Lead end-to-end deployment across digital channels with governance and risk management.
• Build senior stakeholder relationships across Tesco, enablement, media planning, and measurement.

Conocimientos

Cross-functional leadership

Programme leadership

Commercial acumen

Data-driven storytelling

Stakeholder management

Planning & prioritisation

Results oriented

Presentation skills

Educación

Bachelor’s degree or equivalent

Descripción del empleo

dunnhumby is looking for an accomplished Senior Digital Sales Enablement Lead (G3). This is a pivotal role within our growing Tesco Media team, with responsibility for shaping and delivering customer‑led, insight-driven digital media propositions that accelerate commercial growth. The role will lead the development and go-to-market delivery of propositions across digital channels only, translating customer and advertiser needs into scalable solutions that create value for Tesco, clients and customers.

The Senior Digital Sales Enablement Lead will partner with the Sales Enablement Manager on strategic priorities and build strong cross‑functional relationships to ensure propositions are commercially compelling, operationally executable and successfully embedded across the business.

Key accountabilities

• Own the development of insight-led, customer-first propositions across digital media channels, ensuring they are differentiated, commercially viable and deliver measurable value for Tesco, clients and customers.
• Shape and grow the digital proposition roadmap, identifying opportunities to create scalable solutions, unlock new revenue streams and strengthen return on investment.
• Provide clear direction, coaching and subject‑matter expertise to junior team members, supporting the development of market ready digital media propositions.
• Lead the strategic planning and continuous optimisation of digital seasonal campaigns and customer‑led digital propositions to maximise customer engagement, advertiser value and media revenue.
• Build and influence senior stakeholder relationships across Tesco, the UK Enablement team, Media Planning, Media Insight and Measurement, Marketing and other relevant functions.
• Translate customer, market and performance insight into compelling digital proposition strategies and sales narratives that equip Media Planning teams to confidently take solutions to market.
• Set and maintain a consistent standard for digital proposition go‑to‑market materials, ensuring resources are client‑led, commercially persuasive and easily accessible to Media Planning teams.
• Partner with Media Insight and Measurement to develop evidence‑based narratives that clearly articulate the customer benefit, commercial opportunity and value of each digital proposition.
• Own effective day‑to‑day relationships with key Tesco stakeholders, creating alignment, maintaining momentum and resolving issues at pace.
• Lead the development of clear and engaging internal communications that build understanding, advocacy and adoption across the Media Planning team.
• Design and lead digital proposition training ahead of market launch, ensuring teams are equipped with the knowledge, confidence and materials required to sell effectively.
• Lead end‑to‑end deployment across digital channels, establishing robust plans, governance and decision points; proactively manage dependencies, risks and stakeholders to deliver each proposition on time and to a high standard.

What we expect of you

Desirable

• Proven experience leading complex, cross‑functional projects involving multiple senior stakeholders.
• Strong programme and project leadership capability, including the design of governance and processes that improve pace, quality and efficiency.
• Strong commercial acumen, with the ability to assess value, prioritise opportunities and influence investment decisions.
• Bachelor’s degree or equivalent relevant professional experience preferred.
• Significant digital media planning, marketing or sales enablement experience, with a strong understanding of digital media propositions and marketing communications.
• Demonstrated ability to lead multiple complex workstreams, balance competing priorities and align stakeholders in a fast paced environment.
• Sound judgement and composure under pressure, with a consistent record of meeting critical deadlines and maintaining delivery standards.
• Credible stakeholder leadership, with experience managing senior client or partner relationships and influencing decisions without direct authority.
• Strong knowledge of digital retail media or a related digital advertising sector, combined with a clear commitment to customer‑first decision‑making.
• Proven ability to use data and insight to shape commercially compelling digital media solutions and create persuasive go‑to market narratives.
• An inclusive and highly effective collaborator who creates clarity, builds alignment and mobilises cross‑functional teams to deliver outcomes.
• Excellent written, verbal and presentation skills, with the confidence to communicate complex ideas clearly to senior audiences.
• Strong planning and prioritisation skills, with the ability to create structure, anticipate risks and maintain momentum across parallel initiatives.
• A strategic and creative problem‑solver who challenges constructively, identifies opportunities and converts ideas into practical action.
• Results‑oriented, self‑directed and accountable, with a strong focus on commercial impact and continuous improvement.

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not. Plus, thoughtful perks, like flexible working hours and your birthday off. You’ll also benefit from an investment in cutting‑edge technology that reflects our global ambition. But with a nimble, small‑business feel that gives you the freedom to play, experiment and learn. And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Women’s Network, dh Proud, dh Parent’s & Carer’s, dh One and dh Thrive as the living proof. Everyone’s invited.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process. For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here

At dunnhumby, we utilise our diversity of thought as our competitive edge.

We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of.

Our diversity and inclusion work is designed to cultivate a culture of belonging,where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.

We have a full D&I strategy to implement this long‑term behaviour change; in addition, we have five employee‑led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family.