Digital Marketing Specialist at McNeela Music

McNeela Music; Sutton; On-site; EUR 40,000 - 45,000; Full time

Job summary

McNeela Music is hiring a Digital Marketing Specialist to join our Dublin team, working on-site with a 8:00-16:00 schedule. The role centers on executing email marketing campaigns, content creation for blogs and courses, and coordinating across marketing and creative teams.

You’ll implement campaigns in Klaviyo, manage lists, edit WordPress content, and contribute to online course materials. A hands-on, organised marketer familiar with Canva, Teachable and WordPress will thrive here.

Qualifications

• Strong written English and copywriting skills.
• Excellent proofreading and attention to detail.
• Previous experience in digital marketing, email marketing or a closely related role.
• Strong organisational skills and the ability to manage recurring deadlines.
• Confidence working with digital marketing platforms and learning unfamiliar software.
• Ability to implement templates and follow brand guidelines.
• Good judgement and fact-checking using online tools.

Responsibilities

• Email Marketing: write emails, build campaigns in Klaviyo, segment lists, and maintain forms.
• Content & Blog: edit WordPress content, research topics, publish articles, respond to comments.
• Other Marketing Tasks: update pages, verify product specs, upload resources, support projects.
• Coordinate with Marketing Manager and teams to execute campaigns.
• Support with communications and administration for larger marketing initiatives.

Skills

Strong writing

Copywriting

Organisational skills

Digital marketing platforms

Attention to detail

Time management

Tools

Klaviyo

WordPress

Teachable

Canva

ClickUp

Job description

Digital Marketing Specialist

This Full time on site position offers great opportunities for career growth.

Baldoyle, Dublin, Ireland

Job Type: Full-time, Permanent (with 6-month probationary period)

Location and Time: On-site, Mon to Fri from 8:00-4:00

Salary: €40,000-45,000, based on experience

Reports to: Marketing Manager

About McNeela Music

McNeela Instruments is a family-run Irish musical instrument company specialising in trad instruments and music education. With a passion for music and a commitment to exceptional customer service, we take pride in delivering high-quality products to musicians around the world. We’re looking for a Digital Marketing Specialist to join our Dublin team and help us deliver that work and keep our community growing.

About the Role

This is a hands-on digital marketing role for someone who is organised, detail-oriented, and enjoys getting things done. You’ll work directly with our Marketing Manager, who sets the digital marketing strategy, builds the campaign calendar, and coordinates across the marketing and creative teams. Your role is to turn your part in these plans into finished campaigns and content across our email marketing, blog, online music courses, and other digital projects.

Responsibilities

Email Marketing

• Writing new emails from supplied briefs and adapting successful previous campaigns
• Building and formatting campaigns and automated flows in Klaviyo, with appropriate segmentation
• Assisting with list maintenance, segmentation and other routine email marketing projects
• Monitoring, analysing, and reporting on campaign performance and testing results to help guide future campaigns and marketing strategy
• Maintaining and updating pop-up forms for sales and promotions

Content & Blog

• Editing and updating existing content as needed in WordPress
• Researching and fact-checking musical and cultural topics
• Publishing and formatting articles based on supplied briefs
• Responding to and moderating blog comments

Other Aspects

Depending on the week, this could include:

• Updating links and information on relevant pages
• Checking the specs for a product in the workshop or asking the instrument experts for any needed information
• Uploading or updating resources and materials on our online courses
• Helping with communications and administration for larger marketing and creative projects
• Interviewing and coordinating with local musicians
• Completing other defined marketing tasks assigned through ClickUp

There may be aspects of the role that grow or change with the company over time, too.

Role Requirements

• Strong written English and good practical copywriting skills
• Excellent proofreading and attention to detail
• Previous experience in digital marketing, email marketing or a closely related role
• Strong organisational skills and the ability to manage recurring deadlines
• Confidence working with digital marketing platforms and learning unfamiliar software
• The ability to implement our templates and follow brand creative guidelines
• Good judgement and fact-checking skills when using online tools
• A practical, problem-solving approach with a good eye for solutions and ideas

You don't need to be a specialist copywriter, designer, or marketing strategist, and you won’t be expected to know all of our systems on your first day.

Nice to Have

Experience with any of the following would be helpful, although we don't expect candidates to know every platform: Klaviyo or another email marketing platform WordPress An eye for basic creative design and experience in Canva Teachable or another online course platform ClickUp or another project management platform Experience in e-commerce, education, publishing, music, arts, or another consumer-focused business could be useful, as well.

Tell us how you see yourself fitting the role and growing into it.

What About Irish Music?

You don't need to be an expert or even a musician. We will train you on any necessary product and process knowledge. An existing interest in Irish culture and music or experience playing an instrument would always be useful, though.