Digital Marketing Manager, EMEA

Omnissa International Unlimited Company; Cork; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Omnissa seeks a senior Digital Marketing Manager, EMEA, to accelerate pipeline growth through innovative digital strategies. You will identify, test, and scale new channels, focusing on net-new customer acquisition and expanding Omnissa’s addressable market across the EMEA region.

The role demands a data-driven marketer with 6–10+ years of experience in B2B digital marketing, cross-market experience, and a deep understanding of buyer journeys, dark funnel strategies, AI-powered search, and

Qualifications

• 6–10+ years of experience in B2B digital marketing, demand generation, or growth marketing within enterprise technology or SaaS.
• Demonstrated success driving new logo acquisition through digital marketing.
• Experience developing and scaling multi‑channel digital acquisition programs.
• Strong analytical mindset with data‑driven optimization.
• Experience working across multiple EMEA markets.

Responsibilities

• Develop and execute digital marketing strategies to increase awareness, engagement, and pipeline across EMEA.
• Identify, evaluate, and scale emerging digital channels and acquisition opportunities.
• Continuously test new platforms, tactics, and technologies with an experimentation framework.
• Monitor buyer behaviour and adjust strategies to reach prospects earlier in the journey.
• Design and optimize digital programs focused on net-new customers and expanding addressable markets.
• Collaborate with regional teams to deliver integrated acquisition programs and drive conversions.

Skills

B2B Digital Marketing

Demand Generation

Growth Marketing

Multi-Channel Campaigns

Analytics

Tools

Paid Media

SEO

Content Syndication

ABM

LinkedIn Advertising

Programmatic Advertising

Job description

Job Description: We are Omnissa! Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from anywhere experiences. We integrate industry-leading solutions—including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance—into a seamless, autonomous workspace that adapts to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost. Guided by our Core Values—Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value—we’re growing rapidly and committed to delivering meaningful impact. If you're passionate about shaping the future of work, we’d love to hear from you. At Omnissa, we are committed to maintaining a fair, consistent, and secure hiring process for all candidates. As part of this approach, we use standard interview and verification practices designed to ensure alignment and protect both candidates and the organization. These practices are applied thoughtfully and with respect for candidate privacy.

What is the opportunity? Omnissa is looking for a highly strategic and data-driven Digital Marketing Manager, EMEA (Demand Generation & Digital Growth) to accelerate pipeline growth through innovative digital marketing strategies. This role will be responsible for identifying, testing, and scaling new digital channels and acquisition opportunities that drive awareness, engagement, and qualified pipeline across the EMEA region. We’re looking for someone who is passionate about where B2B marketing is heading—not just where it has been. The ideal candidate understands how buyer behaviour is evolving, including AI-driven discovery, dark funnel influence, and modern digital research patterns. They will help Omnissa stay ahead of emerging trends while delivering measurable business impact.

Key Responsibilities

Digital Growth & Innovation

• Develop and execute digital marketing strategies that increase awareness, engagement, and pipeline across EMEA.
• Identify, evaluate, and scale emerging digital channels and acquisition opportunities beyond traditional paid search and social.
• Continuously test new platforms, tactics, and technologies using a structured experimentation framework.
• Monitor evolving buyer behaviour and recommend strategies to reach prospects earlier in their decision‑making journey.

New Logo Acquisition

• Design and optimize digital programs focused on acquiring net‑new customers and expanding Omnissa's addressable market.
• Partner with regional marketing, BDR, sales, and campaign teams to deliver integrated acquisition programs.
• Optimize conversion across the full digital customer journey, from anonymous visitor to marketing qualified lead.
• Leverage first‑party intent, behavioral data, and audience insights to improve targeting and campaign effectiveness.

AI Search & Modern Buyer Behaviour

• Develop strategies that improve Omnissa's visibility across AI‑powered research experiences and emerging search platforms.
• Understand how prospects increasingly use generative AI tools during vendor research and buying decisions, and adapt digital strategies accordingly.
• Recommend content and digital optimization approaches that improve discoverability across both traditional search engines and AI‑assisted discovery experiences.
• Stay current on emerging trends in AI search, answer engines, and changing search engine algorithms.

Dark Funnel Strategy

• Understand and measure the influence of dark funnel activity, including peer communities, private sharing, podcasts, newsletters, influencer content, and AI‑assisted research.
• Partner with content, brand, and communications teams to ensure Omnissa is present where buyers conduct independent research.
• Recommend measurement frameworks that combine attribution data with broader signals such as brand search, direct traffic, engagement, and intent data.

Performance Marketing & Analytics

• Manage campaign performance across digital channels, continually optimizing based on data and insights.
• Communicate performance, learnings, and recommendations.
• Define KPIs and success metrics aligned to pipeline generation and revenue outcomes.
• Partner closely with marketing operations to ensure accurate measurement and attribution.

Cross‑functional Collaboration

• Work closely with Global Digital Marketing, Regional Marketing, Product Marketing, Sales, Content, and Marketing Operations teams.
• Share best practices and insights across regions while adapting strategies for EMEA market requirements.
• Influence digital marketing strategy through thought leadership and continuous innovation.

What will you bring to Omnissa?

• 6–10+ years of experience in B2B digital marketing, demand generation, or growth marketing within enterprise technology or SaaS.
• Demonstrated success driving new logo acquisition through digital marketing.
• Experience developing and scaling multi‑channel digital acquisition programs.
• Strong analytical mindset with experience using data to optimize campaign performance.
• Experience working across multiple EMEA markets.
• Preferred Experience Deep understanding of modern B2B buyer journeys and evolving digital research behaviours.
• Experience incorporating dark funnel strategies into demand generation programs.
• Knowledge of AI‑driven search behaviour, generative AI discovery, answer engines, and the impact of AI on B2B marketing.
• Familiarity with intent data platforms and audience intelligence solutions.
• Experience managing paid media, SEO, content syndication, ABM, LinkedIn, programmatic advertising, and emerging digital channels.
• Understanding of marketing attribution models and their limitations in today's buying environment.
• Strategic thinker with a strong experimentation mindset.
• Curious, innovative, and proactive in identifying emerging marketing opportunities.
• Excellent communication and stakeholder management skills.
• Strong project management capabilities with the ability to manage multiple priorities.
• Comfortable working in a fast‑paced, global environment.
• Data‑driven with excellent analytical and problem‑solving skills.

In this role, success will be measured by: Growth in qualified pipeline and revenue from new logo acquisition. Successful identification and scaling of new digital marketing opportunities. Improvements in campaign efficiency, conversion rates, and return on marketing investment. Increased visibility and engagement across emerging AI‑driven discovery channels. Demonstrated impact from initiatives designed to influence buyers within the dark funnel. Strong cross‑functional partnerships and measurable contribution to regional marketing goals.

Location: Cork

Location Type: Hybrid

Omnissa is the digital work platform leader, trusted by thousands of organizations worldwide as the former VMware End‑User Computing business. We make digital work, work – for businesses and their people. No painful IT processes or productivity trade‑offs. Instead, a seamlessly delivered digital employee experience that simplifies work. Our comprehensive digital work platform enables IT teams to provide secure, personalized experiences for every employee, on any device. Omnissa unifies, automates, and efficiently scales the digital workspace. By empowering employees to do their best work, anywhere, we help workforces everywhere unlock exponential business value. All is made possible with the Omnissa™ Platform, the first AI‑driven digital work platform for smart, seamless, and secure work experiences from anywhere. It integrates multiple industry‑leading solutions across Unified Endpoint Management, Virtual Desktops and Apps, Digital Employee Experience, and Security and Compliance. By continuously adapting to users’ work styles, Omnissa optimizes user experience, security, IT operations and costs. Recognized as 2025 Digital Workplace Company of the Year 2025 InfoWorld Awards Finalist – App Volumes RemoteTech Breakthrough Award Winner – Digital Workplace Company of the Year CRN Product of the Year Finalist – Omnissa Horizon (DaaS) Omnissa is committed to building a workforce that reflects the communities we serve across the globe. We believe this brings unique perspectives, experiences, and ideas, which are essential for driving innovation and achieving business success. We hire based on merit and with equal opportunity for all.