Digital Marketing Manager

Grand Park City Hall; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Grand Park City Hall is seeking a seasoned Digital Marketing Leader to champion the hotel’s marketing and communications efforts. You will drive digital strategies to achieve high ROI, collaborating with hotel management and revenue teams to enhance performance of owned channels and CRM initiatives.

Responsibilities include managing websites and platforms, executing cross-channel campaigns, optimizing the booking funnel, and delivering data-driven insights to management.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• Minimum 4 years of relevant working experience in Marketing, preferably within the hospitality industry.

Responsibilities

• Websites and Platform Management - Oversee platform management and vendor relationships.
• Digital Marketing - manage media agency relationships, SEO, tactical campaigns, performance marketing across channels.
• Direct booking strategies - Drive loyalty program performance and website conversions.
• Brand Awareness and Booking Funnel optimisation - Improve brand visibility and funnel performance with commercial teams.
• Campaign Execution - Plan and execute digital campaigns, create content with marcoms, schedule and optimise.
• Analytics - Maintain tracking and reporting to provide insights and data trends.
• Project Management - Coordinate digital projects with milestones and status updates.
• Work with corporate marketing and CRM to drive Park Rewards member acquisition.
• All other tasks as assigned by supervisor.

Skills

Digital marketing

SEO

CRM

Analytics

Campaign management

Project management

Vendor management

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platform

SEO tools

Content management systems

Analytics tools

Job description

Grand Park City Hall is a sustainable sanctuary of modern comfort that takes pride and care in what we do and find joy in giving our best to positively impact people and the planet. We believe that true hospitality begins with service delivered with love and passion.

If you share our passion for service, we invite you to join us.

Discover your passion. Discover Love at Grand Park City Hall.

This position champions the hotel’s Digital Marketing and communications as well as digital strategies for the hotel to achieve high ROI for marketing dollars spent, working with hotel management and revenue teams to enhance performance of owned channels, delivering impactful initiatives with CRM and other digital efforts, with the goal to deliver long term success for the hotel.

Job Responsibilities

• Websites and Platform Management - Oversee platform management and vendor relationships to ensure seamless operation and alignment with marcoms.




• Digital Marketing - media agency management, SEO, tactical campaigns, performance marketing in various channels including paid media, affiliate, metasearch, etc to drive channel improvements and revenue contribution to maximise ROI across all digital channels.




• Direct booking strategies - Driving loyalty program performance, enhancing traffic conversions and revenue performance from website




• Brand Awareness and Booking Funnel optimisation – Adopt a total revenue mindset and work alongside commercial teams to enhance brand awareness and top of mind availability from target market segments. Optimise top, middle and bottom funnel performance by actively tracking and driving initiatives to reach targets.




• Campaign Execution: Plan and execute digital marketing campaigns, including content creation with marcoms, scheduling, and optimisation across relevant platforms. Monitor campaign performance and make data-driven adjustments to improve results. Research, selection of competent local vendors and work with the local hotel teams to ensure campaigns are localised to target markets.




• Analytics - Maintain meticulous tracking and reporting to assist management on decision-making and provide insights on trends and data analysis.




• Project Management - Manage and coordinate digital projects, ensuring timely delivery of digital project deliverables and milestones. Organise milestone meetings, provide project status updates, and proactively identify and resolve potential issues.




• Work closely with corporate marketing and CRM teams and utilise respective platforms and tools to drive digital excellence & Park Rewards member acquisition.




• All other tasks that may be assigned from time to time by the supervisor.

Job Requirements

• Bachelor’s degree in Marketing or a related field.




• Minimum 4 years of relevant working experience in Marketing, preferably within the hospitality industry.