Digital Marketing Lead for Garden Centre Launch

Back4good; Dublin; On-site; EUR 35,000 - 50,000; Full time

Job summary

Back4good is hiring a Digital Marketing Officer in Dublin to lead the marketing efforts for their new Gardening Centre in Terenure Village. This role involves developing and implementing marketing strategies, creating engaging content, managing online campaigns, and collaborating with the shop team for promotions. The ideal candidate will have strong digital marketing experience, excellent communication skills, and passion for lifestyle retail or gardening. A unique opportunity to contribute to a vibrant, innovative community awaits!

Qualifications

• Proven experience in digital marketing, ideally within retail or lifestyle sectors.
• Strong knowledge of social media platforms, analytics tools, and paid digital advertising.
• Excellent communication and copywriting skills, with an eye for design and detail.
• Ability to manage multiple projects, meet deadlines, and adapt to fast‑moving environments.
• Creative thinker who can bring new ideas to life and engage customers both on and offline.
• Passion for gardening, lifestyle retail, or sustainability is desirable.

Responsibilities

• Develop and implement digital marketing strategies for the Gardening Centre.
• Create engaging content across social media, email campaigns, and the website.
• Manage online advertising campaigns to increase awareness and footfall.
• Collaborate with the shop team to promote in-store events and seasonal offers.
• Monitor and report on digital campaign performance.
• Support brand storytelling by highlighting innovative gardening solutions.
• Develop relationships with local influencers and online communities.

Skills

Digital marketing experience

Social media knowledge

Copywriting skills

Project management

Creativity

Tools

Analytics tools

Advertising platforms

Job description

Back4good is hiring a Digital Marketing Officer in Dublin to lead the marketing efforts for their new Gardening Centre in Terenure Village. This role involves developing and implementing marketing strategies, creating engaging content, managing online campaigns, and collaborating with the shop team for promotions. The ideal candidate will have strong digital marketing experience, excellent communication skills, and passion for lifestyle retail or gardening. A unique opportunity to contribute to a vibrant, innovative community awaits!