Digital Marketing Officer

Back4good; Dublin; On-site; EUR 35,000 - 50,000; Full time

Job summary

Back4good is hiring a Digital Marketing Officer in Dublin to lead the marketing efforts for their new Gardening Centre in Terenure Village. This role involves developing and implementing marketing strategies, creating engaging content, managing online campaigns, and collaborating with the shop team for promotions. The ideal candidate will have strong digital marketing experience, excellent communication skills, and passion for lifestyle retail or gardening. A unique opportunity to contribute to a vibrant, innovative community awaits!

Qualifications

• Proven experience in digital marketing, ideally within retail or lifestyle sectors.
• Strong knowledge of social media platforms, analytics tools, and paid digital advertising.
• Excellent communication and copywriting skills, with an eye for design and detail.
• Ability to manage multiple projects, meet deadlines, and adapt to fast‑moving environments.
• Creative thinker who can bring new ideas to life and engage customers both on and offline.
• Passion for gardening, lifestyle retail, or sustainability is desirable.

Responsibilities

• Develop and implement digital marketing strategies for the Gardening Centre.
• Create engaging content across social media, email campaigns, and the website.
• Manage online advertising campaigns to increase awareness and footfall.
• Collaborate with the shop team to promote in-store events and seasonal offers.
• Monitor and report on digital campaign performance.
• Support brand storytelling by highlighting innovative gardening solutions.
• Develop relationships with local influencers and online communities.

Skills

Digital marketing experience

Social media knowledge

Copywriting skills

Project management

Creativity

Tools

Analytics tools

Advertising platforms

Job description

An exciting opportunity has arisen for a Digital Marketing Officer to join the team at the new Gardening Centre in Terenure Village, a fresh and innovative destination for gardening enthusiasts. Our centre is dedicated to creating excellent new approaches to gardening, with a strong focus on innovation, smart storage, lighting solutions, and cutting‑edge equipment designed for modern living.

The Digital Marketing Officer will play a key role in launching and promoting this new venture, ensuring that our brand presence is established both locally and online. From planning the launch opening campaign to driving daily promotions, this role will combine creativity, analytical skills, and a deep understanding of customer engagement.

This role offers a unique chance to be part of an exciting new venture in Terenure Village, working with a team committed to innovation and excellence in gardening solutions. The successful candidate will help shape the centre’s identity, attract loyal customers, and ensure its long‑term growth.

Responsibilities

• Develop and implement digital marketing strategies to support the launch and ongoing growth of the Gardening Centre.
• Create engaging content across multiple platforms, including social media, email campaigns, and the company website.
• Manage online advertising campaigns to increase awareness and footfall.
• Collaborate with the shop team to promote in-store events, product demonstrations, and seasonal offers.
• Monitor and report on digital campaign performance, adjusting strategies to maximise impact.
• Support brand storytelling by highlighting the centre’s innovative gardening solutions and commitment to the community.
• Develop relationships with local influencers, gardening groups, and online communities to expand reach.

Requirements

• Proven experience in digital marketing, ideally within retail or lifestyle sectors.
• Strong knowledge of social media platforms, analytics tools, and paid digital advertising.
• Excellent communication and copywriting skills, with an eye for design and detail.
• Ability to manage multiple projects, meet deadlines, and adapt to fast‑moving environments.
• Creative thinker who can bring new ideas to life and engage customers both on and offline.
• Passion for gardening, lifestyle retail, or sustainability is desirable.

At Back 4 Good we are committed to equal opportunities and welcome applications from all suitably qualified individuals.