Digital Marketing Executive

Woodford Dolmen Hotel; Carlow; On-site; EUR 35,000 - 52,000; Full time

Benefits offered by this job

Bike to work scheme

Company pension

Employee assistance program

Employee discount

Food allowance

On-site parking

Job summary

The Woodford Dolmen Hotel is seeking an experienced Digital Marketing Executive to join our busy Marketing office on a full-time basis. This hands-on role requires managing multiple campaigns from idea to delivery in a fast-paced hotel environment.

You will drive awareness, engagement, and revenue across digital channels while collaborating with departments across accommodation, events, F&B and promotions. Ideal candidates bring hospitality marketing experience and strong content creation skills.

Qualifications

• Proven digital marketing experience.
• Strong social media, content creation and copywriting skills.
• Experience with paid digital advertising.
• Good knowledge and understanding of SEO, Google Analytics and online campaign reporting.
• Excellent organisation and time management with attention to detail.
• Ability to manage multiple projects and deadlines, independently or as part of a team.

Responsibilities

• Social media planning and content creation across various channels.
• Developing and managing Meta and Google advertising.
• Updating and maintaining website content and applying best practice SEO.
• Creation and execution of Email marketing.
• Creation of short form video, reels and social-first content.
• Campaign planning and reporting, analyzing performance and opportunities.
• Monitor competitor activity and hospitality trends.
• Work with hotel departments to promote offers, events and experiences.
• Assist with other marketing, PR and promotional activities as required.

Skills

Digital marketing

Social media content creation

Copywriting

Paid digital advertising

SEO knowledge

Google Analytics

Organization/time management

Team collaboration

Education

Bachelor's degree (preferred)

Tools

Canva

Content management

Email marketing tools

Job description

The Woodford Dolmen Hotel is currently recruiting for an experienced, creative and commercially minded Digital Marketing Executive to join the busy Marketing office of our 4-star hotel on a full-time basis..

This is a hands-on role suited to someone who enjoys working in a fast-paced environment and can comfortably manage multiple campaigns and deadlines at the same time, taking them from idea through to delivery.

You’ll work across all areas of the hotel, including accommodation, weddings, events, conferences, food & beverage and seasonal promotions. You will be expected to help drive awareness, engagement, enquiries, bookings and revenue across our digital channels.

Responsibilities Include:

• Social media planning and content creation across various channels.
• Developing and managing Meta and Google advertising
• Updating & maintaining website content and applying best practice SEO to all online content.
• Creation and execution of Email marketing
• Creation of short form video, reels and other social-first content.
• Digital advertising campaign planning and reporting, including analysing performance and identifying opportunities
• Monitoring competitor activity, hospitality trends and emerging digital marketing opportunities.
• Working closely with hotel departments to promote offers, events and experiences
• Assist with other marketing, PR & Promotional activities as required.

We’re looking for someone with:

• Proven digital marketing experience
• Strong social media, content creation and copywriting skills, with a good working knowledge of Canva or similar creative platforms.
• Experience with paid digital advertising
• Good knowledge & understanding of SEO, Google Analytics and online campaign reporting
• Excellent organisation & time management skills along with attention to detail
• The ability to manage multiple projects and deadlines, working both independently and as part of a team.

Hospitality, tourism, leisure or events experience would be a strong advantage.

This is an ideal opportunity for an experienced digital marketeer who wants a varied role where they can bring ideas to the table, and be able to take ownership of taking an idea from initial concept through to campaign creation, launch, monitoring & reporting.

Job Type: Full-time

Benefits:

• Bike to work scheme
• Company pension
• Employee assistance program
• Employee discount
• Food allowance
• On-site parking

Education:

• Bachelor's (preferred)

Experience:

• Marketing: 2 years (preferred)

Work Location: In person