Digital Marketer - Dublin, Ireland

Truly Dental; Dublin; Hybrid; EUR 42,000 - 60,000; Full time

Job summary

Truly Dental is expanding its Dublin-based marketing team. The Digital Marketer will drive patient-centric campaigns, manage digital communications, and optimize performance across channels to grow patient acquisition and engagement.

You will work within a collaborative, data-driven team in a modern, technology-enabled clinical environment. The role involves email marketing, website content updates, digital campaigns, paid advertising support, and analytics to inform strategic improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field preferred.
• Minimum 2+ years of experience in digital marketing roles.
• Experience executing email marketing and digital campaigns.
• Knowledge of email platforms (Mailchimp, HubSpot, Salesforce).
• Familiarity with Google Analytics and digital advertising platforms.
• Understanding of CRM systems and marketing automation tools.
• Experience managing website content and digital campaign assets.

Responsibilities

• Email Marketing: Create and manage email campaigns and newsletters.
• Website Management: Update website content and landing pages.
• Digital Campaigns: Plan and execute digital promotions.
• Digital Advertising: Support paid campaigns across Google Ads and Meta.
• Analytics & Reporting: Track performance and derive insights.
• CRM & Marketing Systems: Manage platforms like Mailchimp, HubSpot, Dentally.

Job description

Marketing · Baggot Street, Dublin 2, Dublin, Ireland +13 more Bray, Wicklow, Bray, Ireland Cherrywood, Dublin 18, Dublin, Ireland Citywest, Co. Dublin, Dublin, Ireland Dame Street Dental Hospital, Dublin, Ireland Donnybrook, Dublin 4, Dublin, Ireland Dún Laoghaire, Co. Dublin, Dun Laoghaire, Ireland Moate, Westmeath, Athlone, Ireland North Dublin, Dublin, Ireland Truly Cork, Cork, Ireland Truly Drogheda, Drogheda, Ireland Truly Galway, Galway, Ireland Truly Sligo, Sligo, Ireland Tullamore, Offaly, Tullamore, Ireland

Digital Marketer - Dublin, Ireland

Join Truly Truly in Dublin as Digital Marketing: drive patient-centric campaigns, optimize results, and grow with a collaborative, data-driven team.

Truly is a modern dental company growing across Ireland and the UK. We're building the largest network of patient-first dental clinics in the region, with over 20 locations and a team of 200+ professionals.

Why Join Truly Dental?

• Work in a modern, technology-driven clinical environment
• Join a supportive team where collaboration and learning matter
• Be part of a growing international dental group
• Opportunity for long-term career development
• Make a real impact on patient experience every day
• Get a feel for our team and culture before applying:

The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.

Key Responsibilities

• Email Marketing
  • Create and manage email campaigns and newsletters.
  • Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
  • Segment patient databases to deliver targeted and relevant communications.
  • Analyse campaign performance to improve open rates, engagement, and conversions.
• Website Management
  • Update website content, landing pages and campaign pages.
  • Ensure website information remains accurate, relevant and optimised.
  • Collaborate with designers and developers to improve user experience and conversion performance.
• Digital Campaigns
  • Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns.
  • Assist with planning and executing digital promotions.
• Digital Advertising
  • Support paid advertising campaigns across platforms such as Google Ads and Meta.
  • Monitor performance and suggest optimisation strategies.
• Analytics & Reporting
  • Track digital marketing performance across channels.
  • Analyse key metrics such as website traffic, conversions, and appointment bookings.
  • Generate insights and recommendations to improve marketing effectiveness.
• CRM & Marketing Systems
  • Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
  • Ensure patient communication journeys are properly configured and functioning.

What We're Looking For

• Education
  • Bachelor’s degree in Marketing, Communications, Business or a related field is preferred.
• Experience
  • Minimum 2+ years of experience in digital marketing roles.
  • Experience executing email marketing and digital campaigns.
• Knowledge & Technical Skills
  • Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce.
  • Familiarity with Google Analytics and digital advertising platforms.
  • Understanding of CRM systems and marketing automation tools.
  • Experience managing website content and digital campaign assets.
  • Strong organisational and project management skills.
  • Data-driven mindset with strong analytical capabilities.
  • Proactive attitude and problem-solving ability.
  • Ability to work collaboratively with cross-functional teams.

Important Details Before Applying

• Reporting line: Marketing Team / Marketing Manager
• Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)
• Location: Ireland

About Truly Dental

Write a short description of your company, a boilerplate of the business, service or product that you offer. Include your business idea and the target audience. This text is primarily supposed to be descriptive, not selling.

Founded in 2012

Co-workers 500

Turnover 5M