Digital CX & Conversion Lead (Hybrid)

Vodafone Group Plc; Dublin; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Health and wellbeing support

On-site gym

Free mobile plan

Discounts for family & friends

Job summary

Vodafone Ireland is seeking a Digital & Customer Experience Executive to drive Clear's digital acquisition and optimisation plans across web and app touchpoints. You’ll manage journeys from awareness to purchase, blending digital marketing execution, website management and CRO to boost conversion and commercial performance.

You’ll work in a fast-paced environment, using data to optimise customer journeys, improve experience and deliver measurable online growth. Hybrid working supported.

Qualifications

• 2-5 years' experience in digital marketing, e-commerce, website management or customer experience roles.
• Experience updating and managing websites using CMS platforms.
• Strong understanding of digital customer journeys and conversion optimisation.
• Familiarity with SEO, PPC and digital marketing principles.
• Strong analytical and problem‑solving skills.

Responsibilities

• Implement digital acquisition campaigns across paid and owned channels.
• Support the delivery of SEO, PPC, paid social and affiliate activity.
• Launch, monitor and optimise campaigns to maximise performance.
• Work with agency partners to ensure campaigns are delivered accurately and on time.
• Track campaign results and recommend optimisation opportunities.
• Own day-to-day management of the Clear website.
• Create and update landing pages, promotional content and campaign journeys.
• Ensure all website content is accurate, up to date and commercially optimised.
• Maintain trading calendars and promotional plans online.
• Merchandise products, offers and propositions to maximise conversion.
• Monitor customer journeys and sales funnels.
• Identify drop‑off points and friction within the purchase process.
• Support A/B testing and optimisation initiatives.
• Implement improvements to increase conversion rates and customer engagement.
• Work closely with Digital, Product and IT teams to deliver enhancements.
• Continuously review customer journeys and user behaviour.
• Ensure the website and app deliver a simple, intuitive customer experience.
• Champion customer feedback and insights.
• Identify opportunities to simplify customer interactions and remove friction.
• Support customer journey mapping and optimisation activities.
• Monitor daily digital performance metrics.
• Produce performance reports and dashboards.
• Analyse website, funnel and campaign performance.
• Make data‑led recommendations to improve acquisition and conversion.
• Support forecasting and commercial performance reviews.
• Digital sales volume
• Online conversion rates
• Revenue contribution
• Campaign delivery against targets
• Funnel conversion performance
• Landing page effectiveness
• Website engagement metrics
• Customer acquisition performance
• Speed and quality of website updates
• Journey completion rates
• Digital customer satisfaction
• Reduced customer effort and friction
• Improved user experience metrics

Skills

Digital marketing

E-commerce

Customer journey

Conversion optimisation

Data analytics

A/B testing

HTML/CMS knowledge

SEO/PPC

Tools

CMS platforms

Web analytics tools

Job description

Vodafone Ireland is seeking a Digital & Customer Experience Executive to drive Clear's digital acquisition and optimisation plans across web and app touchpoints. You’ll manage journeys from awareness to purchase, blending digital marketing execution, website management and CRO to boost conversion and commercial performance.

You’ll work in a fast-paced environment, using data to optimise customer journeys, improve experience and deliver measurable online growth. Hybrid working supported.