Demand Planner

Primeline Group; Ashbourne; On-site; EUR 55,000 - 75,000; Full time

Job summary

Primeline Group is seeking a commercially focused Demand Planner to own forecasting and demand planning across multiple categories and brands in Ireland. You will link Brand Partners, Commercial, Finance, Supply Chain and Operations to ensure demand plans reflect market opportunities and business objectives.

You will drive the S&OP process, improve forecast accuracy, support product launches and manage inventory levels with data-driven insights.

Qualifications

• 3-4 years' experience in Demand Planning, Forecasting, S&OP, or similar.
• Knowledge of FMCG/Consumer Goods markets and Irish Grocery sector.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with SAP S/4HANA or Microsoft Dynamics 365 and BI tools.
• Advanced Excel and Power BI capabilities.

Responsibilities

• Own and maintain demand forecasts for assigned categories, customers and channels.
• Analyze sales trends, promotions and seasonality to improve forecast accuracy.
• Support new product launches and promotional planning through robust forecasting.
• Collaborate with Brand Partners, Commercial, Finance, Supply Chain and Operations to align plans.
• Develop reports and dashboards to track forecast accuracy, service levels and inventory.
• Help drive S&OP processes and inventory optimisation.

Skills

Forecasting

S&OP

Analytics

Stakeholder management

Education

Bachelor's degree in a relevant field

Tools

SAP S/4HANA

Microsoft Dynamics 365

Excel

Power BI

Job description

We're looking for a commercially focused Demand Planner to take ownership of forecasting and demand planning across a portfolio of categories and brands.

As the key link between Brand Partners, Commercial, Finance, Supply Chain, and Operations teams, you'll ensure demand plans accurately reflect market opportunities, customer requirements, and business objectives. You'll play a central role in the Sales & Operations Planning (S&OP) process, helping to drive service levels, inventory optimisation, and sustainable business growth.

This is an exciting opportunity for someone who enjoys combining data analysis, commercial insight, and cross-functional collaboration to influence business performance.

What You'll Do

Demand Forecasting & Planning

• Own and maintain demand forecasts for assigned categories, customers, and channels.
• Analyse sales trends, promotions, seasonality, market intelligence, and customer insights to improve forecast accuracy.
• Support new product launches, promotional activity, and range reviews through robust forecasting and planning.
• Identify forecast risks and opportunities and recommend actions to improve performance.
• Continuously improve forecasting processes, reporting, and planning tools.

Stakeholder & Commercial Collaboration

• Act as the primary contact for Brand Partners on forecasting and demand planning activities.
• Work closely with Commercial, Category, Finance, Supply Chain, and Operations teams to align demand plans with business objectives.
• Translate commercial plans and market opportunities into actionable forecasts.
• Facilitate monthly demand reviews and contribute to the wider S&OP process.
• Support budgeting, financial forecasting, and business planning activities.

Performance & Insights

• Monitor and report key planning metrics, including Forecast Accuracy, Forecast Bias, Service Levels, Inventory Health, and OTIF performance.
• Analyse forecast variances and identify root causes and improvement opportunities.
• Develop reports and dashboards using Excel and Power BI to support decision-making.
• Provide data-driven insights and recommendations to stakeholders and senior management.

Supply & Inventory Optimisation

• Partner with Supply Planning and Operations teams to ensure forecasts can be effectively delivered.
• Support inventory optimisation initiatives and help manage supply constraints through proactive demand insights.
• Monitor inventory performance and highlight potential risks impacting availability or customer service.

What We're Looking For

• 3-4 years' experience in Demand Planning, Forecasting, S&OP, Commercial Planning, or a similar role.
• Strong understanding of demand planning principles and forecasting methodologies.
• Advanced analytical skills with the ability to translate data into actionable insights.
• Experience using planning systems such as SAP S/4HANA, Microsoft Dynamics 365, or similar.
• Advanced Excel and Power BI skills.
• Strong communication and stakeholder management capabilities.
• Experience working cross-functionally with Commercial, Finance, and Supply Chain teams.
• Knowledge of the Irish Grocery and Convenience Retail market.
• FMCG or Consumer Goods industry experience.
• Experience working directly with retailers and Brand Partners.
• Proven success in improving forecast accuracy and planning performance.
• Experience supporting product launches, promotional planning, and category growth initiatives.

Why Join Us?

You'll have the opportunity to work with leading brands, influence key commercial decisions, and make a measurable impact on business performance. This role offers broad exposure across the organisation and the chance to contribute to a collaborative, fast-paced environment where continuous improvement is valued.