Data Centers Field Marketing Specialist – EMEA

Johnson Controls, Inc.; Cork; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Johnson Controls is seeking a Data Center Field Marketing Specialist to drive marketing initiatives across EMEA. You will collaborate with Sales, Product Management and Digital Marketing to execute field campaigns, events and digital activations that engage customers and create business opportunities.

The role requires hands-on execution, strong project management and the ability to travel across the region.

Qualifications

• Experience in digital marketing, campaign execution, events or marketing communications.
• Planning and execution of large-scale events with vendor coordination and budgets.
• Experience across digital, social, content and events marketing.
• Fluent English; willing to travel across EMEA; degree in Marketing or related field.

Responsibilities

• Field activation: develop and execute field marketing strategies aligned with business objectives.
• Campaign execution: support EMEA Data Center campaigns with the global marketing team.
• Event marketing: coordinate trade shows, conferences and customer events across EMEA.
• Sales enablement: provide materials, content and lead information to Sales teams.
• Lead management: capture, validate, qualify leads, CRM upload and follow-up tracking.
• Agency & budget coordination: briefs, timelines, PO approvals, payments, reconciliations.
• Marketing performance: maintain reports/dashboards and provide insights for improvement.

Skills

Digital marketing

Campaign execution

Event marketing

Project management

Lead generation

Fluent English

Travel readiness

Sales collaboration

Education

University degree in Marketing or related field

Tools

CRM systems

Marketing automation

Event management tools

Social media management

Job description

Bring our Data Center marketing strategy to life across EMEA through impactful campaigns, compelling content, digital activation and customer experiences that engage our audiences and create business opportunities.

What will you do

The Data Centers Field Marketing Specialist supports the execution of our Data Center marketing strategy across EMEA, to drive our marketing initiatives in the field and enhance customer engagement. Reporting to the Marketing Director, Data Centers (EMEA & APAC), you will work closely with Sales, Product Management and Digital Marketing the Global Marketing team and external agencies to deliver high-quality marketing initiatives. This is an exciting, hands-on role for a proactive marketing professional who enjoys working in an international environment, taking ownership and turning ideas and plans into measurable results.

How will you do it

• Field activation: develop and execute field marketing strategies that align with overall business objectives. Collaborate with sales teams to identify target markets and create tailored marketing programs.
• Campaign execution: support the execution of EMEA Data Center marketing campaigns in partnership with the global data center marketing team to ensure effective execution.
• Event marketing & execution: coordinating EMEA trade shows, conferences and customer events, covering attendee targeting, invitations and registrations, booth requirements, meetings, badges, accommodation, hospitality and on-site support for selected strategic events.
• Sales enablement: equip Sales teams with relevant marketing and event materials, customer-facing content, attendee and meeting information, social media assets and lead-capture guidance to maximize customer engagement.
• Lead management & Sales follow-up: coordinate the capture, validation, qualification and CRM upload of marketing and event leads, ensure appropriate Sales ownership and track follow-up to help turn engagement into business opportunities.
• Agency, vendor & budget coordination: manage day-to-day execution with agencies, event organizers and suppliers, including briefs, timelines, approvals, purchase orders, payments and reconciliations.
• Marketing performance: maintain campaign and event reports and dashboards (bowler), monitor engagement and lead progression, and provide insights that help improve future marketing activities.

What we are looking for

• Previous experience in digital marketing, campaign execution, events or marketing communications.
• Proven track record of independently planning, managing, and executing large-scale events, trade shows, conferences, and customer engagement activities, including vendor coordination, budget ownership, logistics management, and on-site delivery.
• Experience executing integrated marketing activities across digital, social media, content and events.
• Strong project management and organizational skills, with the ability to manage multiple initiatives and deadlines simultaneously.
• Experience working with Sales teams and an understanding of lead generation and follow-up.
• Experience coordinating agencies, vendors, event organizers and other external partners.
• Experience with CRM, marketing automation, event lead-capture, social media management or reporting platforms is an advantage.
• Proactive, hands-on and results-oriented with a strong sense of ownership.
• Highly organized and detail-oriented, with the ability to turn plans into action.
• Fluent in English language.
• Willingness to travel across EMEA for key events and customer activities.
• University degree or equivalent experience in Marketing, Communications, Business Administration or a related field. #LI-MP1 #LI-Hybrid
• Experience within a B2B marketing environment.
• Fluency in another European languages.

Johnson Controls: Enhancing the Intelligence of Buildings

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most.

Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet.

At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.