Creative Strategist (UGC & Paid Social)

Mira; Dublin; Remote; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Performance bonus

International team

Competitive salary

Job summary

Mira is seeking a Creative Strategist (Producer) to consistently deliver 20+ high-quality video creatives per month, including at least 10 videos with real UGC creators, by executing within our established creative strategy.

The ideal candidate will excel in ideation and trend adaptation, performance scriptwriting, production, and stakeholder management, coordinating with creators, editors, designers, freelancers, and agencies to drive compelling paid social creatives.

Qualifications

• 3+ years in creative production or paid social advertising.
• Strong portfolio with video ads and UGC content.
• Experience writing scripts for UGC creators and direct-response ads.
• Proven ability to manage creators, editors, freelancers, or agencies.

Responsibilities

• Generate 20+ high-quality video concepts per month.
• Write compelling UGC scripts with hooks and CTAs.
• Produce at least 10 videos monthly featuring real UGC creators.
• Coordinate relationships with creators, editors, designers, freelancers, and agencies.
• Provide actionable feedback on submissions and edits.
• Adapt ad formats to Mira's brand while following strategy.
• Organize creative libraries, insights, and assets.
• Ensure creatives meet launch specifications for paid platforms.
• Track timelines and communicate progress to stakeholders.
• Collaborate with marketing to inform creative development.

Skills

Creative production

Performance marketing

Paid social advertising

UGC scriptwriting

Creator management

Data-driven optimization

Project management

Job description

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.

Mira’s breakthrough innovation was creating the market’s only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful - so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition.

We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data - turning hormone information into practical guidance for everyday wellbeing.

About The Position

We are looking for a Creative Strategist (Producer) to consistently deliver 20+ high-quality video creatives per month, including at least 10 videos with real UGC creators, by executing within our established creative strategy. The ideal candidate is experienced in creative ideation & trend adaptation, performance scriptwriting, and production & stakeholder management.

If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

Requirements

• 3+ years of experience in creative production, performance marketing, or paid social advertising
• Strong portfolio demonstrating performance-driven video ads, UGC content, or paid social creatives
• Proven experience writing scripts for UGC creators and direct-response video ads
• Experience working with and managing creators, editors, designers, freelancers, or creative agencies
• Deep understanding of paid social platforms (Meta, TikTok) and what makes ads perform
• Ability to analyze creative performance data and apply insights to generate new concepts
• Strong project management skills with the ability to handle multiple productions simultaneously and meet deadlines consistently

Details

The role is a remote position, with a 40-hour workweek, flexible working hours, and occasional overlap with the US team.

Responsibilities

• Generate 20+ high-quality video creative concepts per month by analyzing product information, creative performance data, competitor ads, and social media trends
• Write compelling UGC scripts with strong hooks, engaging storytelling, and clear CTAs optimized for paid social advertising
• Produce at least 10 videos per month featuring real UGC creators, managing the full production cycle from casting to final delivery
• Coordinate and manage relationships with creators, video editors, designers, freelancers, and agencies to ensure timely delivery of launch-ready assets
• Review and provide clear, actionable feedback on creator submissions, editor cuts, and designer assets to maintain quality standards
• Adapt successful ad formats and trends for Mira's brand while staying aligned with the established creative strategy
• Organize and maintain creative libraries, performance insights, and production assets for easy reference and iteration
• Ensure all creatives are delivered on schedule and ready for launch with proper specifications for paid social platforms
• Track production timelines, manage multiple projects simultaneously, and communicate progress updates to stakeholders
• Collaborate with the marketing team to understand product features, campaign goals, and performance feedback to inform creative development

Benefits

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
• Receive a competitive salary along with a performance-based bonus system tied to OKRs

Recruiting process

Step 1 ‘Screening call with HR’ - Step 2 ‘Assessment task’ - Step 3 ‘Interview with department lead’ - Step 4 ‘Cognitive Assessment’ - Step 5 - ‘Final interview’ - Step 6 - ’Reference Check’