Creative Strategist, Paid Social

Reach Digital; Ireland; Remote; EUR 53,000 - 79,000; Full time

Job summary

Reach Digital is seeking a Creative Strategist to own the creative end-to-end for client brands. You’ll research, develop ad angles, write hooks, and build creative briefs for editors, collaborating with brand partners and growth/design teams.

You’ll analyze performance, maintain a living strategy document, and stay ahead of platform trends. This fully remote role follows US hours and offers competitive USD compensation.

Qualifications

• 2+ years of digital marketing experience
• Understands paid media and high-converting content
• Able to brainstorm ad angles and bring concepts to life
• Detail-oriented and able to manage multiple projects
• Comfortable giving and receiving feedback
• Capable of communicating learnings to team and clients

Responsibilities

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team to produce
• Own the creative strategy for brand partners, including a living strategy doc that tracks angles, performance, and what to test next
• Stay current on platform trends, winning ad formats, and policy changes, and translate that into testable concepts for accounts
• Work with 3-5 brand partners at a time, with a focus on deep creative work and building winning ads

Skills

Digital marketing

Paid media

Ad angle brainstorming

Creative strategy

Detail oriented

Client communication

Feedback mindset

Project management

Job description

ABOUT US

Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.

We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.

THE ROLE

As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.

WHAT WE'RE LOOKING FOR

• You have 2+ years of digital marketing experience
• You understand paid media and the types of content that converts
• You enjoy brainstorming ad angles and concepts, then bringing them to life
• You are detail-orientated, organized and able to manage multiple projects simultaneously
• You're willing to learn and get better even when that means giving and receiving feedback
• You are comfortable communicating learnings with both team members and clients
• You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to

WHAT YOU'LL BE DOING

• Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
• Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next
• Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
• Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads

WHAT TO EXPECT FROM US

Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.

Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.

Generous PTO and benefits policy

Fully remote role (working US hours)

Competitive compensation in USD

The Hiring Process

All candidates will go through a 15-minute questionnaire. Following this, top candidates will be given a culture fit interview before being given a paid, take-home assignment.