Creative Manager | PGIM Ireland

PGIM Ireland; Letterkenny; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

Annual Leave 23 days

Pension Scheme

Annual Bonus Programme

Shop LK Vouchers

Life Assurance

Education Assistance

Job summary

PGIM Ireland seeks a dynamic editor/copywriter to lead a team translating AI-generated copy into clear, compelling content that drives consumer action. Hybrid role in Letterkenny, two days on-site, with cross-functional collaboration across Prudential brands.

The ideal candidate combines storytelling with brand stewardship and a proven editorial track record, adapting messages for multiple media and audiences while embracing AI in the creative process.

Qualifications

• Bachelor's degree from an accredited school.
• 3+ years copywriting or journalism experience.
• Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas is required.
• Proven track record of leading highly successful copy/editorial teams.
• Conceptual ability in digital and offline channels.
• Ability to differentiate between an idea and an execution.
• Proficiency in Microsoft Office suite.
• Detail oriented, sound writing/editorial judgment.
• Clear, concise, and confident verbal communication skills.
• Intellectual curiosity and a team-oriented, collaborative spirit.
• Experience with AI as part of the regular creative process.
• Portfolio demonstrating skills in all media.

Responsibilities

• Brainstorm, strategize, and create content that promotes products and services for Prudential.
• Consult with cross-functional team members and creative leaders to generate great copy.
• Establish and enforce brand, messaging, and voice; ensure material aligns with goals.
• Present and champion work to stakeholders through completion, and incorporate learnings.
• Interview business partners, senior executives, subject matter experts to gather information.
• Stay current on marketing communications trends in and out of the industry.
• Understand Prudential’s institutional audiences and how to best communicate with them.
• Meet or exceed deadlines and deliverables.

Skills

Copywriting

Editorial leadership

AI in creative process

Education

Bachelor's degree

Tools

Microsoft Office

Job description

We’re looking for a dynamic, passionate, editor/copywriter who wants the opportunity to tell and hone great stories for one of the most respected, purpose-driven brands in the world—Prudential.The best candidate will have the demonstrated ability to lead a team of editors and proofreaders who will be tasked with transforming AI-generated copy into simple, concise, compelling copy that inspires consumer audiences to take action. This position will be part of the USB (US Businesses) Creative Team, reporting to the head of creative for the US Businesses.This person must excel at crafting marketing copy for multiple audiences across all media. While prior financial services experience is not required, the desire to learn complex financial products is. This position supports a fast-paced organization and so the ability to manage complex, multi-step tasks is key to success. Finally, the ideal candidate is an organized self-starter with excellent interpersonal skills and a keen ability to inspire creative thinking.The USB Creative Team is a highly collaborative environment where fast, great work is a mandatory. To be successful, this leader must be relentless about asking questions and working with requesters and their team to continually elevate the work. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals. So you’ll need to be as passionate about solving business problems and achieving business goals and objectives.Location: This role is hybrid, based in our Letterkenny office two days a week.Responsibilities:Brainstorm, strategize, and create content that promotes products and services for PrudentialConsult with cross-functional team members and creative leaders to generate great copyEstablish and enforce Prudential’s brand, messaging, and voiceEnsure creative material is consistent with goals and brand standardsPresent and champion work to key stakeholders and business partners, through to completion, and incorporate learnings for continued improvementInterview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messagingStay current on marketing communications trends in and out of the industryBe in the know about various new media communications methodsUnderstand Prudential’s institutional audiences and how to best communicate with themRecognize the nuances of communicating through all media formats and converting messaging to be applicable across all mediaMeet or exceed all deadlines and deliverablesQualifications:Bachelor's degree from an accredited school3+ years copywriting or journalism experience. Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required.Proven track record of leading highly successful copy/editorial teams.Demonstrated conceptual ability in digital and offline channelsAbility to differentiate between an idea and an executionProficiency in Microsoft Office suiteDetail oriented, sound writing/editorial judgmentClear, concise, and confident verbal communication skillsIntellectual curiosity and a team-oriented, collaborative spiritExperience with, and ability to fully embrace Artificial Intelligence (AI) as part of the regular creative processPortfolio demonstrating skills in all mediaAll applicants must provide a resume and samples.*PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.What we offer you:Health Insurance: PGIM Ireland partner with Laya and BUPA to provide health insurance schemes that cover eligible employees day to day medical and hospital expenses.Annual Leave of 23 days at full pay.Pension Scheme: Members of the scheme can contribute up to 8% of salary per annum and PGIM Ireland matches contributions up to 8% of salary. Members can also make voluntary contributions to the scheme.Annual Bonus Programme & Shop LK Vouchers / CleverCards (subject to eligibility): Along with an annual bonus employees are rewarded with Shop LK Vouchers/ CleverCards which are paid tax free.Life Assurance: fully paid by PGIM Ireland, employees are covered from their start date and beneficiaries are provided with a lump sum of four times an employee’s salary.Education Assistance: PGIM Ireland have an Education Assistance Programme that reimburses eligible employees for furthering their education.Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.-PGIM Ireland is proud to be an equal opportunity employer and is committed to equal employment opportunity regardless of applicants’ gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the traveler community. PGIM Ireland's aim is to hire the best people for the open roles and all appointments will be made on merit.Any offer of employment made by PGIM Ireland will be contingent on receiving satisfactory references. Applicants should be aware that background checks will be carried out on all candidates offered a position within PGIM Ireland.