Creative Manager | PGIM Ireland

PGIM Ireland; Carnamogagh Lower; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

Annual Leave 23 days

Pension Scheme

Annual Bonus Programme

Life Assurance

Education Assistance

Job summary

PGIM Ireland is seeking an editor/copywriter to lead a team transforming AI‑generated copy into concise, compelling marketing content for Prudential. The role reports to the US Businesses head of creative and requires strong collaboration across media and stakeholders.

The position is hybrid, based in our Letterkenny office two days a week, with a focus on growth, clarity, and brand consistency across campaigns.

Qualifications

• Bachelors degree from an accredited school.
• 3+ years copywriting or journalism experience.
• Desire to learn financial products; financial services experience is helpful but not required.

Responsibilities

• Brainstorm, strategize, and create content that promotes Prudential products and services.
• Consult with cross‑functional team members and creative leaders to generate great copy.
• Establish and enforce Prudential’s brand, messaging, and voice.
• Ensure creative material is consistent with goals and brand standards.
• Present and champion work to stakeholders and partners through to completion.
• Interview business partners, executives, experts to gather information for messaging.
• Stay current on marketing communications trends inside and outside the industry.
• Be aware of new media communications methods.
• Understand Prudential’s institutional audiences and how to communicate with them.
• Translate messaging for all media formats and ensure cross‑media applicability.
• Meet or exceed all deadlines and deliverables.

Skills

Copywriting

Team leadership

Editorial judgment

Cross-functional collaboration

Content strategy

AI‑assisted writing

Education

Bachelor’s degree

Journalism or related field

Job description

We’re looking for a dynamic, passionate, editor/copywriter who wants the opportunity to tell and hone great stories for one of the most respected, purpose-driven brands in the world—Prudential. The best candidate will have the demonstrated ability to lead a team of editors and proofreaders who will be tasked with transforming AI-generated copy into simple, concise, compelling copy that inspires consumer audiences to take action. This position will be part of the USB (US Businesses) Creative Team, reporting to the head of creative for the US Businesses. This person must excel at crafting marketing copy for multiple audiences across all media. While prior financial services experience is not required, the desire to learn complex financial products is. This position supports a fast-paced organization and so the ability to manage complex, multi‑step tasks is key to success. Finally, the ideal candidate is an organized self‑starter with excellent interpersonal skills and a keen ability to inspire creative thinking. The USB Creative Team is a highly collaborative environment where fast, great work is a mandatory. To be successful, this leader must be relentless about asking questions and working with requesters and their team to continually elevate the work. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals. So you’ll need to be as passionate about solving business problems and achieving business goals and objectives.

Location: This role is hybrid, based in our Letterkenny office two days a week.

Responsibilities

• Brainstorm, strategize, and create content that promotes products and services for Prudential
• Consult with cross‑functional team members and creative leaders to generate great copy
• Establish and enforce Prudential’s brand, messaging, and voice
• Ensure creative material is consistent with goals and brand standards
• Present and champion work to key stakeholders and business partners, through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand Prudential’s institutional audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables

Qualifications

• Bachelor’s degree from an accredited school
• 3+ years copywriting or journalism experience.
• Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required.
• Proven track record of leading highly successful copy/editorial teams.
• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• Proficiency in Microsoft Office suite
• Detail oriented, sound writing/editorial judgment
• Clear, concise, and confident verbal communication skills
• Intellectual curiosity and a team‑oriented, collaborative spirit
• Experience with, and ability to fully embrace Artificial Intelligence (AI) as part of the regular creative process
• Portfolio demonstrating skills in all media
• All applicants must provide a resume and samples.

What we offer you

• Health Insurance: PGIM Ireland partner with Laya and BUPA to provide health insurance schemes that cover eligible employees day to day medical and hospital expenses.
• Annual Leave of 23 days at full pay.
• Pension Scheme: Members of the scheme can contribute up to 8% of salary per annum and PGIM Ireland matches contributions up to 8% of salary. Members can also make voluntary contributions to the scheme.
• Annual Bonus Programme & Shop LK Vouchers / CleverCards (subject to eligibility): Along with an annual bonus employees are rewarded with Shop LK Vouchers/ CleverCards which are paid tax free.
• Life Assurance: fully paid by PGIM Ireland, employees are covered from their start date and beneficiaries are provided with a lump sum of four times an employee’s salary.
• Education Assistance: PGIM Ireland have an Education Assistance Programme that reimburses eligible employees for furthering their education.

PGIM Ireland is proud to be an equal opportunity employer and is committed to equal employment opportunity regardless of applicants’ gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the traveler community.

Our Commitment to an Inclusive Workplace Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.

PGIM, the global asset management business of Prudential Financial, Inc. (NYSE: PRU), is a global investment manager with US $1.3 trillion in assets under management as of Dec. 31, 2023. With offices in 18 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors across the world covering a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate, and alternatives.

PGIM Inc. (PGIM) is the principal asset management business of Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States. PFI of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.