Copy Lead

Mira; Dublin; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Competitive salary

OKR-based bonus

Career growth opportunities

Job summary

Mira is seeking a Copy Lead to own messaging architecture for brand, campaigns, and product across the organization. You will craft clear, compliant language that drives purchase and build scalable copy systems, libraries, and style guides for the team.

Reporting to the Creative Director, you will lead two writers—one for Paid Channels and one for Lifecycle—while shaping Mira's voice across channels and staying aligned with legal.

Qualifications

• 5+ years of copywriting experience with senior or lead ownership.
• Experience in regulated or compliance-sensitive categories (health/wellness) is a strong plus.
• Genuine copy craft with hooky, scroll-stopping lines that are scannable and clear at a glance.
• Product marketing fluency; you question business goals and tailor copy to personas and research.
• Fluent with AI-assisted writing tools, with strong judgment on what to keep or rewrite.
• Portfolio showing range across campaign, product, and multi-channel copy.
• Experience training, editing, or managing other writers.
• Native English.

Responsibilities

• Own messaging architecture and top-level copy for every major campaign and product launch.
• Maintain strong, up-to-date brand and product copy—including ongoing experimentation with legal.
• Build and maintain copy libraries, style guides, and training materials for Mira's brand voice.
• Edit, QA, and coach copywriters’ output to a single, consistent standard.
• Manage and grow the two copywriters—direction, performance, and hiring as the team scales.
• Partner with the Creative Director on how copy and design work together within the broader system.
• Flag and resolve repeating claims and compliance questions before legal review, escalating only what’s new or ambiguous.

Skills

Copywriting

Regulated copy experience

Product marketing fluency

AI writing tools

Leadership of writers

Portfolio across channels

Editing/training others

Native English

Tools

AI-assisted writing tools

Job description

About Mira

Mira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.

About Mira

Mira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness. Our fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.

About The Position

We're hiring a Copy Lead to own messaging architecture and copy — brand, campaign, product, and claims language — across Mira. Think scroll-stopping lines that make women fall in love with our brand. Catchy, scannable, and compliant language about the product — clear and purchase-driving. Your job is to build well structured and flexible messaging system for the team — copy libraries, style guides, training — that lets the rest of the team execute at that same bar, without you writing everything.

This is a new senior role on our creative team, created to give copy a dedicated owner as Mira scales. You'll report to our Creative Director and lead two copywriters — one focused on Paid Channels, one on Lifecycle.

Requirements

• 5+ years of copywriting experience, including senior or lead-level ownership of brand or campaign messaging.
• Experience writing in a regulated or compliance-sensitive category (health, finance, wellness, or similar) is a strong plus.
• Genuine copy craft — you write hooky, scroll-stopping lines that naturally touch people. Copy is scannable, human, and clear at a glance — never generic, vague, or overloaded.
• Product marketing fluency — you naturally question the business goal behind each piece of copy, dig deep into product and persona research, and deliver the message that actually serves that goal.
• Fluent with AI-assisted writing tools, but with a STRONG judgment to know what to keep, what to rewrite, and what to throw out.
• A portfolio showing range across campaign, product, and multi-channel copy — not just one format.
• Experience training, editing, or managing other writers.
• Native English.
• Nice-to-have: femtech or wellness background; prior experience managing writers directly.

Details

The role is a remote FT position with flexible working hours.

Responsibilities

• Own messaging architecture and top-level copy for every major campaign and product launch.
• Maintain strong, up-to-date brand and product copy — claims and core language — including ongoing experimentation in partnership with legal.
• Build and maintain the team's copy libraries, style guides, and training materials — setting and evolving Mira's brand voice.
• Edit, QA, and coach copywriters' and content team output to a single, consistent standard.
• Manage and grow the two copywriters — day‑to‑day direction, performance, and hiring as the team scales.
• Partner with the Creative Director on how copy and design work together within the broader creative system.
• Flag and resolve repeating claims and compliance questions before legal review, escalating only what's new or genuinely ambiguous.

Benefits

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care.
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives.
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions.
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale.
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence.
• Receive a competitive salary along with a performance-based bonus system tied to OKRs.

Recruiting process

• Step 1 'Screening call with HR'
• Step 2 ‘Portfolio assessment’
• Step 3 'Interview with Head of Brand and Communications'
• Step 4 ‘'Writing/editing test task'
• Step 5 'Final interview with Product Marketing Lead + Creative Director'
• Step 6 'Reference check'