Content & Sales Enablement Specialist

ViClarity Europe; Tralee; On-site; EUR 42,000 - 68,000; Full time

Job summary

ViClarity is seeking a full-time Content & Sales Enablement Specialist to plan, create, and manage strategic content and resources for ViClarity's global marketing team. This role will help educate target markets, strengthen thought leadership and customer advocacy, and equip global Sales teams with consistent messaging, collateral, training, and tools throughout the sales cycle.

Based in Tralee, Ireland, you will collaborate across Marketing, Sales, and Product to ensure messaging is clear and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field preferred.
• 3+ years of experience in content marketing, product marketing, or sales enablement.
• Strong understanding of B2B customer journeys with ability to create content for different buyer groups and sales stages.
• Experience with CRM, marketing automation, content management, and sales enablement platforms such as HubSpot Sales Hub.

Responsibilities

• Create and manage content including whitepapers, case studies, blogs, reports, email campaigns, compliance resources, and benchmark materials.
• Manage the content calendar and use SEO best practices to improve visibility and engagement.
• Translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging for U.S. and European audiences.
• Develop industry- and buyer-specific sales enablement content for healthcare, banking, insurance, asset management, and credit union markets.
• Maintain a centralized library of sales assets, including pitch decks, one-pagers, data sheets, ROI calculators, battlecards, proposal templates, and RFP content.
• Partner with Sales to address content gaps, strengthen messaging, support objection handling, and train teams on successful campaigns and product launches.
• Create thought leadership and customer advocacy resources, including case studies, testimonials, references, and SME insights.

Skills

Content marketing

Sales enablement

Product marketing

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field

Tools

HubSpot Sales Hub

Job description

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time Content & Sales Enablement Specialist to plan, create, and manage strategic content and sales enablement resources for ViClarity's global marketing team. This role will help educate target markets, strengthen thought leadership and customer advocacy, and equip global Sales teams with consistent messaging, collateral, training, and tools throughout the sales cycle.

What You'll Be Doing

• Create and manage content including whitepapers, case studies, blogs, reports, email campaigns, compliance resources, and benchmark materials.
• Manage the content calendar and use SEO best practices to improve visibility and engagement.
• Translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging for U.S. and European audiences.
• Develop industry- and buyer-specific sales enablement content for healthcare, banking, insurance, asset management, and credit union markets.
• Maintain a centralized library of sales assets, including pitch decks, one-pagers, data sheets, ROI calculators, battlecards, proposal templates, and RFP content.
• Partner with Sales to address content gaps, strengthen messaging, support objection handling, and train teams on successful campaigns and product launches.
• Create thought leadership and customer advocacy resources, including case studies, testimonials, references, and SME insights.

Who You Are

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred.
• 3+ years of experience in content marketing, product marketing, or sales enablement.
• Basic understanding of GRC, compliance, or risk management preferred.
• Strong understanding of B2B customer journeys with ability to create content for different buyer groups and sales stages.
• Experience with CRM, marketing automation, content management, and sales enablement platforms such as HubSpot Sales Hub.
• Excellent writing, editing, SEO, project management, and calendar management skills.
• Ability to translate technical and regulatory concepts into clear, engaging, customer-friendly messaging.

ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.