Commerical Manager

OBW Technologies; Limerick; On-site; EUR 90,000 - 140,000; Full time

Job summary

OBW Technologies is seeking a commercially driven Commercial Manager to lead and evolve its commercial engine, driving revenue, margin and strategic growth. You will align sales, marketing, customer success and partnerships to deliver customer value and scale across markets.

The role works with engineering, service, operations, supply chain and finance to improve performance and customer outcomes, creating a pathway toward broader executive leadership as OBW expands.

Qualifications

• Senior commercial leadership with revenue and margin responsibility.
• Experience building and guiding high-performing sales/account teams.
• Track record in strategic business development and partnerships.

Responsibilities

• Own delivery of revenue, gross profit and growth targets.
• Lead and develop a high-performing commercial team.
• Develop and execute commercial strategy aligned with objectives.
• Establish clear accountability and customer focus across the function.
• Monitor KPIs and provide insights for strategic decisions.

Skills

Senior commercial leadership

Sales leadership

Strategic partnerships

Forecasting & CRM

Negotiation & stakeholder mgmt

Tools

CRM systems

Forecasting

Commercial reporting

Job description

OBW Technologies is a leading provider of specialist technology, safety, detection, automation, and engineering solutions, partnering with customers across critical industries. As the business continues to grow and expand into new markets, we are seeking an ambitious and commercially driven Commercial Manager to lead and develop our commercial function, strengthen our market position, and drive sustainable growth across existing and emerging markets.

About the Role

This is a pivotal senior leadership role with responsibility for leading and evolving OBW's commercial engine, integrating sales, marketing, customer success, business development and strategic partnerships into a high-performing growth function. The successful candidate will own commercial performance, drive revenue and gross profit growth, develop strategic customer and partner relationships, and develop the commercial capability required to support OBW’s continued growth. They will work closely with Engineering, Service, Operations, Supply Chain and Finance teams to deliver exceptional customer outcomes and support continuous improvement initiatives that enhance business performance and customer experience. This role offers a genuine pathway towards broader executive commercial leadership as the organisation continues to scale and expand into new markets.

Responsibilities

• Own delivery of revenue, gross profit and growth targets.
• Lead and develop a high-performing commercial team.
• Develop and execute commercial strategy aligned with business objectives.
• Establish clear accountability, performance standards and customer focus across the commercial function.
• Continuously improve OBW's commercial engine, integrating sales, marketing, customer success and strategic partnerships.

Sales Leadership & Business Development

• Lead the Account Executive team to achieve growth targets.
• Drive pipeline generation, forecasting accuracy and sales performance.
• Identify and develop new market, sector and geographic opportunities.
• Lead go-to-market initiatives for new products, services and solutions.
• Build strategic customer relationships and support key account growth.
• Lead major commercial negotiations and high-value opportunities.

Marketing Leadership & Brand Growth

• Lead and execute the marketing strategy, aligning activity with commercial objectives, market opportunities, and business growth plans.
• Own the annual marketing roadmap, budget and performance metrics, ensuring measurable return on investment.
• Drive brand awareness, market positioning, lead generation and customer engagement across target sectors.
• Develop clear value propositions, customer-focused messaging and campaigns that differentiate OBW Technologies in the market.
• Oversee the creation of marketing content, including case studies, technical articles, digital content and customer communications.
• Collaborate with Sales, Engineering and Product Specialists to identify customer needs, market trends and growth opportunities.
• Monitor and report on marketing performance, including pipeline generation, conversion rates, customer acquisition costs and campaign effectiveness.
• Ensure strong alignment between marketing, sales and customer success to support customer acquisition, retention and account growth.
• Represent OBW Technologies at industry events, exhibitions and networking forums to enhance brand visibility and generate business opportunities.

Customer Success & Account Growth

• Increase customer retention, satisfaction and recurring revenue.
• Lead strategic account reviews and account development programmes.
• Identify and mitigate retention risks across key accounts.

Strategic Partnerships & Market Development

• Develop and manage key OEM, supplier and technology partnerships.
• Identify opportunities for joint growth, market expansion and commercial collaboration.
• Represent OBW at customer, partner and industry engagements.
• Work closely with Supply Chain to align commercial and supplier strategies.

Commercial Governance & Performance

• Own pricing strategy, commercial processes and margin performance.
• Lead forecasting, sales planning and commercial reporting.
• Ensure CRM excellence, pipeline integrity and data quality.
• Monitor commercial KPIs and provide insights to support strategic decision-making.

Qualifications

• Proven experience in a senior commercial, business development, sales leadership or commercial management role.
• Experience leading and developing high-performing sales or account management teams.
• Strong commercial acumen with responsibility for revenue, margin and business growth targets.
• Demonstrated success in strategic business development and market expansion.
• Experience managing key customer and partner relationships.
• Strong negotiation, influencing and stakeholder management skills.
• Highly analytical with experience using CRM systems, forecasting and commercial reporting.
• Excellent communication and leadership capabilities.

Required Skills

• Experience within industrial automation, fire & gas detection, life safety systems, engineering services or related technical sectors.
• Experience working with OEM partners, distributors or manufacturers.
• Experience building commercial functions within a growing business.

Preferred Skills

• Strategic and commercially sharp.
• Results-driven with the ability to translate strategy into execution.
• Strong leadership and people development capability.
• Excellent communication and relationship-building skills.
• Collaborative, credible and influential.
• Ambitious, resilient, and comfortable scaling a business.