Cluster Business Development Manager

The Johnstown Estate; Enfield; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Accommodation discounts

Dining offers

Wellness perks

Professional development opportunities

Job summary

The Johnstown Estate in Enfield, Co. Meath, is seeking a proactive Field Sales Executive to secure new business across Ireland for Trim Castle Hotel and The Johnstown Estate.

You will cultivate a robust pipeline for residential conferences, training events, and group bookings, travel regionally, and work with Sales, Revenue and Marketing to convert opportunities into valued partnerships. Join a luxury property group offering a competitive salary with bonus potential and strong staff benefits in

Qualifications

• 2+ years' experience in sales, events, or hospitality.
• Strong communication and presentation skills.
• Full clean driving licence and willingness to travel regularly.
• Ability to build relationships from scratch and take ownership of opportunities.

Responsibilities

• Proactive Business Development: generate new business through outbound activity, networking, and client meetings.
• Develop and execute territory plans focused on Dublin and key regional cities.
• Build a pipeline of opportunities across SMERF, associations, and corporate events.
• Coordinate site visits, client presentations, and industry events to drive conversions.
• Collaborate with Sales, Revenue and Marketing to align pricing and availability and hand over converted business.

Skills

Proactive sales

Communication skills

Driving licence

Tools

CRM systems

Job description

About Us

The Johnstown Collection is a premier set of luxury Irish hotels renowned for delivering elevated guest experiences, exceptional event spaces, and warm, authentic Irish hospitality. Our portfolio features two distinctive properties:

Trim Castle Hotel - a stylish 4-star hotel with a contemporary edge, overlooking the iconic 12th-century Trim Castle. Located in County Meath, it's an ideal venue for corporate events, weddings, and conferences steeped in historical charm.

The Johnstown Estate - a 4-star luxury resort set on 120 acres of parkland in Enfield, County Meath. Known for its award-winning spa, fine dining, and extensive conference facilities, it is a flagship destination for MICE, incentive travel, and corporate retreats.

Role Overview

This is a highly proactive, field-based sales role focused on generating new business across Ireland for both Trim Castle Hotel and The Johnstown Estate.

The role is designed to build a strong pipeline of events and group business across key segments including SMERF, national associations, trade unions, and corporate organisations, with a particular focus on residential conferences, training events, and annual gatherings.

The successful candidate will take ownership of outbound sales activity, develop new relationships and convert opportunities through a structured and consistent approach to market engagement.

This role will require regular travel, particularly to Dublin and key regional cities, and is ideally suited to a motivated individual who is confident working independently and building business from the ground up.

Key Responsibilities

• Proactive Business Development
• Generate new business through outbound sales activity, including cold outreach, networking, and client meetings
• Develop and execute a territory plan focused on Dublin and key regional cities (Cork, Galway, Limerick, etc.)
• Build a pipeline of qualified opportunities across SMERF, associations, and corporate event markets
• Identify and convert opportunities for residential conferences, training programmes, and group events
• Client Engagement & Relationship Building
• Conduct regular face-to-face client meetings, site visits, and presentations
• Represent both hotels at industry events, networking forums, and relevant business communities
• Build long-term relationships with key decision-makers across target segments
• Position both hotels effectively based on client needs and event requirements

Sales Activity & Performance Management

• Maintain a consistent level of weekly sales activity (calls, meetings, outreach)
• Track all activity, pipeline, and conversion through CRM systems
• Provide regular reporting on:
• Pipeline development
• Conversion rates
• Market feedback and insights

Collaboration with Internal Teams

• Work closely with Sales, Revenue, and Marketing teams to:
• Align pricing and availability
• Support campaigns and lead generation
• Ensure smooth handover of converted business
• Coordinate site inspections, FAM trips, and client experiences

Corporate & Transient Support (Secondary Focus)

• Support the development of corporate accounts where relevant for event and group business
• Assist with GDS and corporate rate activity in collaboration with Revenue
• Maintain visibility of key corporate accounts (approx. 10% of role focus)

Success Measures

Growth in new business pipeline across target segments

Conversion of new-to-hotel accounts

Volume and value of residential and group bookings secured

Consistency and quality of sales activity levels

Candidate Profile

• 2+ years' experience in sales, events, or hospitality, ideally within a hotel or venue environment
• Strong interest in proactive sales and business development
• Comfortable with outreach, networking, and building relationships from scratch
• Highly self-motivated with the ability to manage time and territory independently
• Strong communication and presentation skills
• Full clean driving licence and willingness to travel regularly

What We Offer

Competitive salary & bonus package

Generous staff benefits including accommodation discounts, dining offers, wellness perks, and professional development opportunities.

A chance to represent two exceptional luxury properties with unique offerings and strong market potential