Category & Shopper Insights Strategist

Keelings

Swords

On-site

EUR 32,000 - 45,000

Full time

4 days ago

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Benefits offered by this job

Staff discount at Keelings Farm Shop

Free on-site parking with electric car

Wellness Initiatives such as wellness

Job summary

Keelings in Ireland is seeking a Commercial Insights & Category Analyst to support the commercial team by understanding analytical insights and shopper behaviour. You will contribute to market reporting, update sales performance and monitor category trends.

The role involves reporting to the category manager, updating data from external providers, completing category reviews, tracking NPD performance, and working with sales, brand and buying teams to evaluate promotions and pricing.

Qualifications

Relevant business/marketing degree completed.
Experience with market reporting and analytics preferred.
Proven ability to manage multiple priorities and projects.

Responsibilities

Reporting to category manager and assisting on business projects.
Updating sales performance from external data providers (Dunnhumby).
Completing category reviews and gap analysis for the Irish market.
Tracking NPD performance and creating competitor trackers to measure market share.
Collaborating with sales, brand and buying teams to evaluate promotions, pricing and profitability.
Conducting regular store visits to understand market opportunities.
Identifying drivers of in-store performance through shelf positioning and assortment.