Category & Shopper Insights Executive

Keelings; Saint Margaret’s; On-site; EUR 32,000 - 44,000; Full time

Benefits offered by this job

Staff discount

Free on-site parking with EV chargers

Wellness initiatives

Job summary

Keelings is seeking a commercially-minded analyst to support the category team. You will understand shopper behaviour, develop market reports, and monitor category trends across Ireland and the UK markets.

The role involves updating sales performance, evaluating promotions and pricing, and tracking NPD performance with cross-functional teams. The successful candidate will have a business/marketing degree, strong Excel and PowerPoint skills, and 1–2 years' experience.

Qualifications

• A relevant business/marketing third level degree.
• Strong proficiency with Excel and PowerPoint.
• The ideal candidate would have 1-2 years' experience in a similar field.

Responsibilities

• Reporting to the category manager and assisting on business projects.
• Updating sales performance from external data providers (Dunnhumby).
• Completing category reviews & gap analysis reports on Irish market.
• Track New Product Development (NPD) performance and create competitor trackers to measure market share.
• Work closely with sales, brand, and buying teams to evaluate promotions, pricing, and category profitability.
• Regular store visits to understand the market and identify growth opportunities.
• Identify drivers of in-store performance through shelf positioning, assortment, promotions.

Skills

Teamwork

Communication

Analytical skills

Organized

Integrity

Presentation & writing

Education

Business/Marketing degree

Tools

Excel

PowerPoint

Job description

About Keelings

Keelings is a 100% Irish-owned family business passionate about fresh produce. Operating across Ireland, the UK, and Europe, we grow, source, and supply top-quality fruit and vegetables. Our success is built on innovation, sustainability, and strong partnerships - powered by our dedicated people.

About Keelings

Keelings is a 100% Irish-owned family business passionate about fresh produce. Operating across Ireland, the UK, and Europe, we grow, source, and supply top-quality fruit and vegetables. Our success is built on innovation, sustainability, and strong partnerships - powered by our dedicated people.

Purpose of the Role

• To support the commercial team through understanding analytical insights & shopper behaviour.
• Key areas of responsibility include market reporting, updating sales performance and monitoring category trends.

Role Responsibilities

• Reporting to category manager & assisting on business projects
• Updating sales performance from external data providers (Dunnhumby)
• Completing category reviews & gap analysis reports on Irish market
• Track New Product Development (NPD) performance and create competitor trackers to measure market share
• Work closely with sales, brand, and buying teams to evaluate promotions, pricing, and category profitability
• Regular store visits to understand the market and identify growth opportunities
• Identify drivers of in-store performance through shelf positioning, assortment, promotions

Key Skills

• Ability to work within a team and to influence others to achieve results
• Results-driven, motivated, and able to operate autonomously as the primary account lead.
• Excellent communication, influencing, and analytical skills.
• Well-organized and able to manage multiple priorities across multiple projects.
• High integrity and professionalism.
• Solid presentation and written/verbal communications skills.

Preferable

• Good knowledge of FMCG market and Irish retailers is an advantage
• Strong customer- and consumer-focused mindset, with the ability to translate insight into commercial action.

Qualifications

• A relevant business/marketing third level degree
• Possess a full, clean driving license
• Strong level proficiency with Excel and PowerPoint.
• The ideal candidate would have 1 -2 years' experience in a similar field.

Benefits

• Staff discount at Keelings Farm Shop and subsidized canteen
• Free On-site parking with access to electric chargers
• Wellness Initiatives such as wellness week

Keelings Values

• People Matter
• Teamwork
• Integrity
• Passion for Achievement

Inclusion & Diversity Statement

In Keelings we value all perspectives and knowledge that our colleagues bring to our business. We are committed to forming a diverse and inclusive team where all can share their unique experiences and perspectives. We welcome applications from all cultures and backgrounds and are dedicated to forming an environment of inclusiveness and diversity where all can thoroughly feel a sense of belonging.

Reasonable Accommodation Statement

If you require reasonable accommodation during the recruitment process, please let us know at [e-mail]

Recruitment Process

• 1. CV Submission & email acknowledgment of receipt
• 2. Phone Screening
• 3. 1st Interview
• 4. 2nd Interview
• 5. Outcome & Feedback

Keelings Careers - https://www.keelings.com/careers-keelings/ Keelings Strategy & Values - https://www.keelings.com/our-people/