Business Development – Marketing Manager

Jobtailor; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Jobtailor in Dublin seeks a senior Marketing & Business Development professional to shape strategic plans, coach partners, and drive multi-channel campaigns across a professional services environment.

You will produce engaging content, manage client relationships and bid support while leveraging CRM, GA4 and PowerBI to optimise outcomes. This is a senior, hands-on role based in Ireland.

Qualifications

• 5+ years experience in a professional services firm (accountancy or law preferred).
• Strong strategic marketing and business development planning and delivering.
• Excellent persuasive, influencer and challenger with collaborative approach.
• Energetic and proactive, able to drive processes and make things happen.
• Strong project management skills with prioritisation and delegation.
• Knowledge of digital marketing and systems such as CRMs, GA4 and PowerBI.
• Excellent written communication with attention to detail.
• Strong networking skills; able to establish relationships quickly.
• Confident presenting and chairing meetings.
• Fast learner who can hit the ground running.
• Experience in Microsoft Office, especially Excel and PowerPoint.

Responsibilities

• Collaborate with partners to deliver strategic marketing plans.
• Coach partners on business development and embed processes across teams.
• Develop multi-channel campaigns and targeted business development initiatives.
• Produce content such as articles, reports and brochures.
• Support bids, tenders and client presentations.
• Focus on client retention and service gap analysis.
• Manage data to support decision-making and activities.
• Assist fee earners to drive and manage pipeline.
• Coordinate internal marketing and cross-selling opportunities.
• Keep web and social channels up to date and engaging.
• Plan and manage events including webinars.
• Support brand from firm-wide to personal profiles.
• Research market opportunities and monitor competitors.
• Manage budgets and resources to ensure ROI.
• Influence and support wider group strategic priorities and networks.

Skills

Strategic Marketing

Business Development

Project Management

Digital Marketing

Client Relationship Management

Tools

CRM Systems

GA4

PowerBI

Microsoft Office

Social Media Management

Job description

• Work closely with partners and fee earners to challenge, develop and deliver strategic plans and initiatives.
• Ability to coach partners on business development and embed structured business development processes across teams.
• Develop, manage and implement multi-channel comms and targeted business development campaigns, ensuring they’re engaging, focused, measured and followed up.
• Produce and optimise engaging content, including articles, reports and brochures.
• Support on bids, tenders and presentations.
• Focus on client retention and maximisation through client care and service gap analysis.
• Manage and leverage data to support decision-making and activities.
• Support fee earners to generate, drive and manage pipeline.
• Support on internal marketing and cross selling opportunities.
• Keep web and social media channels up to date and engaging.
• Managing events, including webinars.
• Support the brand, from firm wide through to personal profiles.
• Research and communicate market opportunities and our competitors.
• Manage and monitor budgets and resource to ensure ROI.
• Influence and support wider group strategic priorities and initiatives.
• Build relationships with and leverage the Moore UK and Moore Global networks.

Requirements

• 5+ years experience of working in a professional services firm, preferably accountancy or law.
• Strong understanding of strategic marketing and business development, both planning and delivering.
• Excellent persuader, influencer and challenger, with the ability to work collaboratively.
• Enthusiastic and energetic, able to take the initiative, drive process and make things happen.
• Strong project management skills with an ability to be flexible, prioritise and delegate.
• Knowledge of digital marketing and systems such as CRMs, GA4 and PowerBI.
• Excellent written communication with attention to detail.
• Strong networking skills; good at quickly establishing relationships and trust.
• Confident at presenting and chairing meetings.
• Fast learner with the ability to hit the ground running.
• Experience in Microsoft Office, particularly Excel and PowerPoint.

Core Competencies

Demonstrates expertise in strategic marketing and business development within professional services, with a strong focus on client retention, data management, and multi-channel communication strategies. Proven ability to influence stakeholders, manage projects, and deliver engaging content while leveraging digital marketing tools.

Highest-signal resume keywords

• Strategic Marketing
• Business Development
• Project Management
• Digital Marketing
• Client Relationship Management

ATS Optimization Keywords

Hard Skills

• Business Development Processes
• Content Production
• Data Management
• Market Research
• Budget Management
• Client Care
• Presentation Skills
• Event Management
• Campaign Development
• Service Gap Analysis

Soft Skills

• Persuasion
• Collaboration
• Initiative
• Networking
• Attention to Detail

Industry Keywords

• Professional Services
• Accountancy
• Law
• Client Retention
• Strategic Planning

Tools & Technologies

• CRM Systems
• GA4
• PowerBI
• Microsoft Office
• Social Media Management