Brand Manager (Retail) - Galway

EZ Living Furniture; Connacht; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Up to 23 days holiday per year

Pension scheme

Bonus scheme

Educational support scheme

Staff discounts

Discounted corporate health care

Job summary

EZ Living Furniture, based in Galway, seeks a Brand Manager to lead marketing initiatives for our nationwide bricks-and-mortar network. You will bridge brand strategy and in-store execution, guiding cross-functional teams to enhance footfall, engagement, and sales.

The role blends local campaigns with national strategy and continuous improvement. You will collaborate with Marketing, Store Managers, Visual Merchandising, Purchasing, and E-Commerce to optimize spend and deploy innovative retail

Qualifications

• 3-5+ years in Brand Management, Retail Marketing, or Trade Marketing.
• Commercially minded with a track record of boosting sales and footfall in physical retail.
• Able to liaise across departments and store teams.
• Experienced in multi-channel marketing budgets and ROI.
• Full, clean driving licence and own vehicle required.

Responsibilities

• In-Store Sales & Footfall Activation: drive footfall and top-line revenue for showroom network.
• Campaign Execution: plan, execute and evaluate integrated brand campaigns.
• Local Area Marketing (LAM): develop hyper-local initiatives for store catchments.
• Budget Optimization: manage offline and regional marketing budgets for max ROI.
• Cross-Functional Collaboration: work with Store Managers, Visual Merchandising, Purchasing and E-Commerce.
• Store Manager Feedback Loops: gather ground-level insights and opportunities.
• Visual Merchandising Alignment: align campaigns with showroom displays and seasonal room-sets.
• Purchasing & Category Coordination: sync marketing with product availability and launches.
• Omnichannel / E-Commerce Synergy: unify brand storytelling and click-and-collect journeys.
• Retail Technology & Innovation: roll out in-store tech to enhance shopping experience.
• Data-Driven Marketing: use CRM, footfall, and POS data to target customers.
• Market Intelligence & Trend Analysis: monitor competitors and industry trends.
• Industry Trends: implement fresh ideas from global retail trends.

Skills

Brand management

Retail marketing

Trade marketing

Cross-functional leadership

Budget management

Driving licence

Job description

EZ Living Furniture was founded in Galway in 1998. We are a family run Irish retailer operating nationwide, as well as a full online shopping experience offering delivery throughout Ireland. We are the largest independent Furniture Retailer in Ireland employing over 350 people.

The Company EZ Living Furniture was founded in Galway in 1998. We are a family run Irish retailer operating nationwide, as well as a full online shopping experience offering delivery throughout Ireland. We are the largest independent Furniture Retailer in Ireland employing over 350 people.

Position Title: Brand Manager - Physical Retail

Reporting To: Marketing Manager

Location: Head Office, Galway City (with travel to store locations nationwide)

Role Overview

EZ Living Furniture is seeking a dynamic, commercially driven Brand Manager to lead marketing initiatives aimed directly at growing footfall, brand engagement, and sales across our bricks-and-mortar nationwide store network. Reporting directly to the Marketing Manager, you will bridge the gap between brand strategy and in-store commercial execution. You will act as the champion for our physical showrooms, collaborating cross-functionally with Store Managers, Visual Merchandising, Purchasing, and E-Commerce to deliver cohesive, omnichannel campaigns. In this role, you will optimize marketing spend, deploy innovative retail technologies, analyze market competition, and extract insights directly from our front-line store teams to keep EZ Living Furniture ahead of industry trends.

Key Responsibilities

• In-Store Sales & Footfall Activation
• Campaign Execution: Plan, execute, and evaluate integrated brand campaigns designed specifically to drive footfall and top-line revenue for retail showrooms.
• Local Area Marketing (LAM): Develop hyper-local marketing initiatives tailored to individual store catchments, local demographics, regional events, and new store openings.
• Budget Optimization: Manage and optimize allocated offline and localized marketing budgets, ensuring maximum return on investment (ROI) across print, out-of-home (OOH), regional media, and geo-targeted digital campaigns.
• Cross-Functional & Store Manager Collaboration
• Store Manager Feedback Loops: Establish structured communication channels with Store Managers to gather ground-level customer insights, localized stock opportunities, and floor-level feedback.
• Visual Merchandising Alignment: Partner with the Head of Visual Merchandising and floor stylists to ensure campaign messaging aligns seamlessly with showroom displays and seasonal room-set transformations.
• Purchasing & Category Coordination: Work alongside the Buying/Purchasing team to sync brand marketing pushes with product availability, high-margin inventory, and upcoming collection launches.
• Omnichannel / E-Commerce Synergy: Collaborate with the E-Commerce team to ensure unified brand storytelling, seamless click-and-collect journeys, and unified digital-to-store attribution.
• Retail Technology & Innovation
• Digital In-Store Experience: Identify and roll out cutting-edge retail technology (e.g., interactive digital signage, QR-driven product insights, AR/VR room planners, localized mobile loyalty integrations) to elevate the physical shopping experience.
• Data-Driven Marketing: Leverage CRM data, footfall tracking analytics, and POS insights to target key customer segments and trigger store visits.
• Market Intelligence & Trend Analysis
• Competitor Benchmarking: Monitor local and global home/interiors retail competitors, analyzing their promotional mechanics, brand positioning, and showroom experiences.
• Industry Trends: Research cutting-edge global retail trends, experiential marketing tactics, and consumer interior design preferences to proactively implement fresh ideas into EZ Living Furniture's marketing mix.

Qualifications & Experience

• Experience: 3-5+ years in a Brand Management, Retail Marketing, or Trade Marketing role, ideally within retail, consumer goods, or lifestyle sectors.
• Commercial Mindset: Proven track record of executing campaigns that directly boost sales and footfall in physical retail environments.
• Cross-Functional Leadership: Demonstrated ability to liaise effectively across departments-from executive stakeholders and buyers to store teams on the shop floor.
• Budget Management: Experience allocating, managing, and measuring multi-channel marketing budgets to optimize ROI.
• Full, clean driving licence & own vehicle: Essential, as the role involved frequent store visits

WHY JOIN US

Look us up on Glassdoor- rated 4.6/5

Benefits

• Up to 23 days holiday per year
• Fun, fast paced & high energy work environment
• Culture of developing and promoting from within the company
• Our Generous staff discounts
• Our pension scheme
• Our Bonus Scheme
• Our Educational Support Scheme
• Our Discounted corporate rate health care
• Our free Employee Assistance Programme
• Our wellbeing initiatives like our Bike to work scheme
• Free Flu vaccination
• Career Development Opportunities
• Continuous professional development with dedicated training resources