Area Sales Manager

Cpl; Munster; On-site; EUR 45,000 - 65,000; Full time

Job summary

Cpl Group in Ireland is seeking an Area Sales Manager for Beef & Tillage covering East Cork. This field-based role reports to the Business Manager and focuses on growing a proven customer portfolio with technical agronomy support.

You will identify opportunities, deliver product recommendations, maintain CRM records, and contribute to budgets and forecasts while travelling throughout the territory.

Qualifications

• 3+ years of commercial and technical sales experience in agriculture.
• Degree in Agricultural Science or related discipline.
• Strong knowledge of crop agronomy, animal nutrition, grassland management, weed control, minerals and animal health.
• Excellent communication, negotiation and influencing abilities.
• Proficiency with Excel, PowerPoint and CRM systems.

Responsibilities

• Manage and grow an existing customer portfolio across the assigned territory.
• Analyse weekly, monthly, and annual sales performance and implement actions to achieve sales targets.
• Identify and develop new business opportunities while strengthening relationships with existing customers.
• Provide customers with accurate product recommendations and technical advice to support purchasing decisions.
• Promote a broad range of agricultural products and solutions.
• Develop and maintain a comprehensive territory and customer engagement plan.
• Contribute to annual sales budgets, forecasting, and growth strategies.
• Identify opportunities to regain lost business and increase market share.
• Support the expansion of product sales across both existing and prospective customers.
• Maintain accurate customer records and activity through the CRM system.
• Track customer activity, sales opportunities, and market developments within the territory.
• Work closely with branch teams and internal stakeholders to drive sales initiatives.

Skills

Agricultural sales experience

Customer relationship management

Analytical problem-solving

Communication & negotiation

Excel & CRM proficiency

Education

Degree in Agricultural Science

Tools

CRM systems

Microsoft Excel

PowerPoint

Job description

Area Sales Manager - Beef & Tillage

East Cork Area | Full-Time | Field-Based

Our client is a leading agri-business organisation with a strong reputation for supporting farmers and agricultural enterprises across Ireland. Due to continued growth, they are seeking an experienced Area Sales Manager to join their commercial team.

This is an excellent opportunity for an ambitious agricultural sales professional to take ownership of an established customer portfolio, providing technical expertise, sales support, and commercial guidance to customers across the region.

Reporting to the Business Manager, the successful candidate will be responsible for driving sales growth, maintaining strong customer relationships, and delivering agronomic and livestock-related technical support.

Key Responsibilities

• Manage and grow an existing customer portfolio across the assigned territory.
• Analyse weekly, monthly, and annual sales performance and implement actions to achieve sales targets.
• Identify and develop new business opportunities while strengthening relationships with existing customers.
• Provide customers with accurate product recommendations and technical advice to support purchasing decisions.
• Promote a broad range of agricultural products and solutions.
• Develop and maintain a comprehensive territory and customer engagement plan.
• Contribute to annual sales budgets, forecasting, and growth strategies.
• Identify opportunities to regain lost business and increase market share.
• Support the expansion of product sales across both existing and prospective customers.
• Maintain accurate customer records and activity through the CRM system.
• Track customer activity, sales opportunities, and market developments within the territory.
• Work closely with branch teams and internal stakeholders to drive sales initiatives.
• Promote products and services through effective communication and knowledge sharing.
• Stay informed on industry developments, regulations, market trends, and farming practices that impact customers.
• Support the efficient collection of payments and maintain strong account management practices.

Essential Requirements

• Degree in Agricultural Science or a related discipline.
• Minimum 3 years' commercial and technical sales experience within the agricultural sector.
• Strong knowledge of crop agronomy, animal nutrition, grassland management, weed control, minerals, and animal health.
• Excellent understanding of modern farming practices and agricultural markets.
• Proven ability to build and maintain strong customer relationships.
• Strong commercial awareness with excellent analytical and problem-solving skills.
• Excellent communication, negotiation, and influencing abilities.
• Proficiency in Microsoft Excel, PowerPoint, and CRM systems.
• Full driver's licence and willingness to travel throughout the assigned territory.

Desirable

• IASIS qualification or equivalent.
• Experience in both livestock and crop production sectors.

What You'll Bring

• A highly motivated and customer-focused approach.
• Strong organisational skills with the ability to manage priorities effectively.
• A collaborative mindset and willingness to work as part of a wider team.
• The ability to work independently, take ownership, and deliver results.
• Resilience, adaptability, and a positive "can-do" attitude.

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