Beef & Tillage Area Sales Lead (Field-Based)

Cpl Group; Munster; On-site; EUR 45,000 - 65,000; Full time

Job summary

Cpl Group in Ireland is seeking an Area Sales Manager for Beef & Tillage covering East Cork. This field-based role reports to the Business Manager and focuses on growing a proven customer portfolio with technical agronomy support.

You will identify opportunities, deliver product recommendations, maintain CRM records, and contribute to budgets and forecasts while travelling throughout the territory.

Qualifications

• 3+ years of commercial and technical sales experience in agriculture.
• Degree in Agricultural Science or related discipline.
• Strong knowledge of crop agronomy, animal nutrition, grassland management, weed control, minerals and animal health.
• Excellent communication, negotiation and influencing abilities.
• Proficiency with Excel, PowerPoint and CRM systems.

Responsibilities

• Manage and grow an existing customer portfolio across the assigned territory.
• Analyse weekly, monthly, and annual sales performance and implement actions to achieve sales targets.
• Identify and develop new business opportunities while strengthening relationships with existing customers.
• Provide customers with accurate product recommendations and technical advice to support purchasing decisions.
• Promote a broad range of agricultural products and solutions.
• Develop and maintain a comprehensive territory and customer engagement plan.
• Contribute to annual sales budgets, forecasting, and growth strategies.
• Identify opportunities to regain lost business and increase market share.
• Support the expansion of product sales across both existing and prospective customers.
• Maintain accurate customer records and activity through the CRM system.
• Track customer activity, sales opportunities, and market developments within the territory.
• Work closely with branch teams and internal stakeholders to drive sales initiatives.

Skills

Agricultural sales experience

Customer relationship management

Analytical problem-solving

Communication & negotiation

Excel & CRM proficiency

Education

Degree in Agricultural Science

Tools

CRM systems

Microsoft Excel

PowerPoint

Job description

Cpl Group in Ireland is seeking an Area Sales Manager for Beef & Tillage covering East Cork. This field-based role reports to the Business Manager and focuses on growing a proven customer portfolio with technical agronomy support.

You will identify opportunities, deliver product recommendations, maintain CRM records, and contribute to budgets and forecasts while travelling throughout the territory.