Area Director of Sales

Dalata Hotel Group plc; Dublin; Hybrid; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Free employee meals on duty

50% Off F&B in all properties

€60 Employee rate on rooms for all Dal

30% Off Friends & Family rate

Extra annual leave day for every year

Employee Assistance Programme

Cycle to Work Scheme/Transport Schemes

Pension access

Dalata Academy development programmes

Staff appreciation initiatives

Job summary

Dalata Hotel Group is seeking an Area Director of Sales to lead the commercial strategy across four hotels in Dublin. You will drive revenue growth, lead high-performing sales teams, and collaborate with General Managers to maximize performance and guest experience.

The role requires strong leadership, strategic planning, and a proven ability to manage owned segments. This position offers a dynamic environment within a growing hospitality group with opportunities for career progression.

Qualifications

• Minimum 5 years’ experience as Director of Sales or equivalent
• Multi-site experience is a distinct advantage
• Strong leadership skills with track record of managing a team
• Effective communicator who promotes collaboration
• Commercially aware with strong analytical skills
• Knowledge of the Dublin market essential

Responsibilities

• Build and inspire a dynamic sales team to exceed targets
• Develop and maintain relationships with key clients and stakeholders
• Lead hotel strategy in planning and forecasting of owned business segments
• Drive lead generation across the hotels and participate in sales activities
• Collaborate with account management to pursue new opportunities and manage pipelines

Skills

Leadership

Strategic thinking

Communication

Analytical skills

Commercial awareness

Mentoring

Tools

CRM

BI Tools

Market Intelligence Tools

Solver

Job description

Area Director of Sales

Dalata Hotel Group is seeking an experienced and results-driven Area Director of Sales to lead the commercial strategy across four hotels: Clayton Hotel Ballsbridge, Maldron Hotel Merrion Road, Clayton Hotel Charlemont, and Maldron Hotel Kevin Street.

Reporting to the Deputy Head of Sales - Ireland, you will be responsible for driving revenue growth, leading high-performing sales teams, and delivering commercial success across the portfolio. This is an excellent opportunity for a motivated hospitality professional to make a significant impact while developing their career within a dynamic and supportive organisation.

The successful candidate will work closely with General Managers and hotel leadership teams to maximise performance, enhance guest experience, and ensure the achievement of key business objectives.

Key Duties and Responsibilities

• Build and inspire a dynamic sales team, motivating and empowering them to achieve and exceed sales targets.

• Building and maintaining strong relationships with key clients and stakeholders, ensuring a high level of customer satisfaction and loyalty.
• Lead hotels strategy in the planning and forecasting of owned business segments
• Support & adopt a culture of lead generation across the hotels.
• Represent the hotels at sales team meetings, internal & external customer led events as appropriate.
• Adoption of all available tools to support efficient ways of working including CRM, BI Tool, Market Intelligence Tools and Solver.

Customer Facing- Owned Segments

• Develop and nurture relationships for the hotels with key national & global clients through ongoing account management.
• Strategic approach for key segments of owned segments and identify opportunities to drive revenue and reduce costs.
• To participate fully in all sales activities including telesales, sales calls, corporate entertaining, fam trips, social events, and overseas sales trips, as necessary.
• Identification and management of new opportunities in your market in line with hotels strategy and across the wider Dalata portfolio.
• Collaborate with Account Management Team to nurture existing, and secure new opportunities following the Dalata sales process.

Planning & Forecasting

• Collaborate with General Manager & Revenue Manager on rate strategy, budget planning, forecasting for owned segments and identifying & analysing opportunities to ensure they fit with the hotels business strategy.
• Undertake monthly corporate tracking of corporate accounts in the hotels to monitor production and more importantly to identify any decreases and take necessary action to remedy.
• Analysis of GDS production reports & market intelligence information to develop this business channel for the hotels.
• Timely production of monthly & ad hoc reports.
• Write quarterly activity plans to create focus for the hotel teams and adapt activity to support business needs.

Team Management

• Regular engagement with the team on their performance.
• Mentor and coach hotel sales team and develop talent pipeline.
• Ensure Sales team resources are appropriately distributed across the area to meet the demands of the business.

Requirements:

• Minimum 5years’ experience working as a Director of Sales
• Multi-site experience is a distinct advantage
• Strong leadership skills & experience of managing a team
• Effective communicator who promotes collaboration
• Strong influencer
• Be commercially aware with strong analytical skills, beable to understand key business indicators and competitive trends
• Excellent organisation and planning skills
• Sales focused and results driven
• Knowledge of the Dublin market essential

Benefits

• Free employee meals on duty
• 50% Off F&B in all properties
• €/£60 Employee rate on rooms for all Dalata owned hotels
• 30% Off Friends & Family rate
• Extra annual leave day for every year worked (5 days to maximum of 5 days)
• Employee Assistance Programme
• Cycle to Work Scheme/Transport Schemes
• Pension access (Ask your HR Manager for local pension information)
• Development opportunities through our Dalata Academy to support your career journey
• Staff appreciation Initiatives, fun team building activities and regular charity events
• Performance-related bonus plan

About us

Dalata Hotel Group – We bring theheartof hospitalityto every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application.