AI Solutions Product Marketing Specialist

SIA; Leinster; On-site; EUR 55,000 - 85,000; Full time

Job summary

Sia is seeking a Marketing Specialist to drive product marketing and go-to-market for its AI solutions, including Agent Store. The role sits at the intersection of consulting and product marketing, turning fast-moving AI capability into clear positioning and credible assets for both technical and business audiences.

Responsibilities include shaping market narratives, developing messaging, owning the AI product catalog GTM, and building field-ready content such as demos and battlecards.

Qualifications

• 3+ years in product marketing, GTM, or tech/B2B marketing in software/AI environments.
• Fluent English with strong verbal and written communication skills.
• Hands-on experience turning AI capabilities into compelling customer stories.

Responsibilities

• Shaping market narrative for Sia’s AI portfolio and translating innovation into clear customer value.
• Developing a durable messaging & positioning framework linked to client outcomes.
• Owning the GTM of the AI product catalog from launch to field enablement.
• Building field playbooks, demos, pitch assets, and battlecards for selling AI solutions.
• Driving awareness by engaging tech influencers and the AI community across channels.
• Coordinating cross-functional launches and campaigns with marketing and partners.
• Partnering with marketing team to keep the story impactful and relevant.

Skills

Market messaging

Go-to-market

Tech marketing

Storytelling

Stakeholder collaboration

Education

Master’s degree in Marketing

Tools

Campaign tooling

Job description

Sia is seeking a Marketing Specialist to drive product marketing and go-to-market for its AI solutions, including Agent Store. The role sits at the intersection of consulting and product marketing, turning fast-moving AI capability into clear positioning and credible assets for both technical and business audiences.

Responsibilities include shaping market narratives, developing messaging, owning the AI product catalog GTM, and building field-ready content such as demos and battlecards.