Marketing Specialist – AI Solutions & Products

SIA; Leinster; On-site; EUR 55,000 - 85,000; Full time

Job summary

Sia is seeking a Marketing Specialist to drive product marketing and go-to-market for its AI solutions, including Agent Store. The role sits at the intersection of consulting and product marketing, turning fast-moving AI capability into clear positioning and credible assets for both technical and business audiences.

Responsibilities include shaping market narratives, developing messaging, owning the AI product catalog GTM, and building field-ready content such as demos and battlecards.

Qualifications

• 3+ years in product marketing, GTM, or tech/B2B marketing in software/AI environments.
• Fluent English with strong verbal and written communication skills.
• Hands-on experience turning AI capabilities into compelling customer stories.

Responsibilities

• Shaping market narrative for Sia’s AI portfolio and translating innovation into clear customer value.
• Developing a durable messaging & positioning framework linked to client outcomes.
• Owning the GTM of the AI product catalog from launch to field enablement.
• Building field playbooks, demos, pitch assets, and battlecards for selling AI solutions.
• Driving awareness by engaging tech influencers and the AI community across channels.
• Coordinating cross-functional launches and campaigns with marketing and partners.
• Partnering with marketing team to keep the story impactful and relevant.

Skills

Market messaging

Go-to-market

Tech marketing

Storytelling

Stakeholder collaboration

Education

Master’s degree in Marketing

Tools

Campaign tooling

Job description

Marketing Specialist – AI Solutions & Products

• Full-time

Sia is a global management and AI-focused consulting firm with a strong presence in the energy and utilities sector. With €500m in annual revenue and 3,000 employees worldwide, around 20% of our business is focused on energy and utilities.

Founded in France over 25 years ago, Sia has grown rapidly and is now a recognised leader in energy transition, datascienceand AI solutions. In 2024, we announced a strategic partnership with Blackstone as our first external investor, supporting our continued growth.

As part of the Global Marketing team, the Marketing Specialist – AI Solutions & Products will drive the product marketing and go-to-market of Sia’s fast-growing portfolio of AI solutions — including our Agent Store and our dedicated AI products. Sitting at the intersection of consulting and product marketing, this role is about turning fast-moving AI capability into clear positioning, credible assets, and practical field execution. You will coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns. The ideal candidate is fluent in English, genuinely passionate about AI, and equally at ease getting hands-on with the technology and translating it into compelling stories for both technical and business audiences.

Responsibilities include but are not limited to:

Shaping the market narrative for Sia’s AI portfolio — including the Agent Store and our dedicated AI solutions — and translating complex innovation into clear, compelling customer value

Developinga durable messagingandpositioning framework that connects our AI capabilities toreal client outcomes and measurable business impact

Owning and accelerating the go-to-market of our AI product catalog, from launch planning through field enablement and adoption

Building the field-facing operating system — playbooks, demos, pitch assets,andbattlecards — that helps consultingteamsposition and sell our AI solutions

Driving awareness of our solutions by mobilizing tech influencers and the wider AI community, andamplifying our voice across relevant channels

Coordinating cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns

Partnering closely withhis/her colleagues within the marketing & communication team,to keep our storyimpactful and relevant

3+ years of experience inproduct marketing, go-to-market, or tech/B2B marketing, ideally in a software, SaaS, or AI-driven environment

Genuine passion for and working knowledge of AI — you follow the space closely, experiment with the tools, and can hold your own in a technical conversation

Master’s degree in Marketing,Communications, Business, orarelated field, or equivalent hands-on experience

Excellent verbalandwritten communication skills, with a talent for turning complex technology into clear, compelling stories

Comfortable engaging tech communities and influencers, and building credible product content such as demos, launch assets, and thought leadership

Proactive, collaborative, and hands-on mindset, with the organizational drive to lead cross-functional execution across multiple launches and campaigns simultaneously

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion,remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.