AI Sales Lead

Braind AI; Dublin; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Employee Share Option Plan

Direct access to the founding team

Uncapped commission

Job summary

A growing AI automation company is seeking a Sales Leader to own the sales pipeline from demo to close while executing an established sales playbook. This role requires 3-5 years of independent B2B SaaS sales experience, with an emphasis on consultative selling and CRM discipline. This is a remote-first position based in the UK, offering competitive compensation of £60,000 – £85,000+ OTE with uncapped commission and opportunities for equity through an ESOP. You'll be a founding sales hire and play a critical role in scaling the sales function.

Qualifications

• 3-5 years in B2B SaaS sales with independent closing experience.
• Consultative seller with a focus on business owners.
• Strong CRM skills with accurate forecasting and activity tracking.

Responsibilities

• Own full pipeline from demo to close including outbound and inbound leads.
• Maintain CRM hygiene and reporting for accurate forecasting.
• Refine and execute the existing sales playbook.

Skills

B2B SaaS sales experience

Consultative selling

CRM discipline

Hunger for growth

Tools

HighLevel or similar CRM

Job description

Braind is an AI automation company working in the insurance brokerage market. Our product, Ivy, automates the high-volume, repetitive work that costs brokers time and money - document handling, workflows, client communications, and more.

We're a rapidly expanding team based in Dublin, London and India. The market is responding to the pain and opportunity Ivy solves. Now we need the right person to own the sales function and scale it.

The Role

We've built a repeatable sales motion and a working playbook. The deals are there. What we need is someone to own the pipeline end-to-end — from first touch to signed contract — and bring the discipline and energy to close consistently at scale.

This is a founding sales hire. You're not joining a large team. You're building the function.

You’ll own:

• Full pipeline from demo to close — outbound, inbound, and partner-sourced leads
• CRM hygiene and pipeline reporting in our CRM — forecast accuracy, activity tracking, deal velocity
• Executing and refining the existing Ivy sales playbook
• Target: 5+ new Ivy customers per month, consistently

You won't be doing:

• Solo enterprise deals — when a larger, more complex opportunity comes up (and they do), you’ll be supported by our CEO, CTO, and Forward Deployed Engineers
• Implementation or onboarding — that’s a separate team
• Cold calling into random lists — we have warm leads, content-driven inbound, and partner referrals

On larger deals:

The core motion is mid‑market — fast qualification, 4‑8 week cycles, owner/MD decisions. But some customers open doors to larger engagements. When that happens, you won’t be left on your own. You’ll coordinate with our CEO, CTO and our FDEs to run the deal as a team. Your job is to manage the relationship and keep it moving, not to be the expert on every technical dimension.

What We’re Looking ForMust have:

• 3-5 years in B2B SaaS sales — you’ve closed deals independently, not just supported a team
• Consultative seller — our buyers are business owners and managers, not procurement departments
• CRM discipline — you track everything, you forecast accurately, you don’t let deals go dark
• Hunger — this is a career-defining opportunity for the right person, not a comfortable job

Strong advantage:

• Experience in insurance, fintech, or professional services
• Sold to SME owner/MDs (10‑50 employee companies)
• Familiarity with HighLevel or similar CRM
• Experience/Interest in AI

Not a fit if:

• You need a large team, big marketing budget, and a warm seat to be effective
• You’re primarily a relationship manager rather than a closer

Compensation

• OTE: £60,000 – £85,000+ with uncapped commission as we scale
• ESOP (Employee Share Option Plan) — you’re joining at ground level, with the opportunity to hold equity in a company we’re building toward a significant exit
• Remote‑first — UK‑based

Why This Role

• The product is proven. The market is real. You’re not selling vaporware.
• You'll have direct access to the founding team and Cormac as you build.
• The comp ceiling scales with your performance — there’s no cap on earnings as we grow.
• Potential to own a sales function from day one, with equity that reflects it.
• The UK insurance broker market is large and largely untouched by AI automation — we are first in.