TikTok Shop Affiliate Growth Lead

PT DECISION TREE INDONESIA; Jakarta Utara; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

PT DECISION TREE INDONESIA is seeking a Business Development Lead based in Pluit, North Jakarta to scale our hair care category through TikTok Shop and Affiliate Marketing. You will own the affiliate funnel, from creator scouting to video fulfillment, and coach a team of KOL specialists to hit GMV targets.

The ideal candidate brings at least 2 years in TikTok Shop or e-commerce business development, proven leadership, and a data-driven mindset with strong English communication.

Qualifications

• Minimum 2 years of experience in TikTok Shop/Affiliate Marketing or E-commerce Business Development.
• Previous experience as a Senior Business Development or Team Lead is mandatory.
• Demonstrated ability to achieve sales/GMV targets.
• Strong data-driven approach to identifying high-converting creators on TikTok.
• Good verbal and written English communication skills.
• Proficient in Microsoft Excel for data tracking.
• Familiar with the TikTok Shop Affiliate backend.

Responsibilities

• Develop and execute Business Development strategies to achieve monthly and quarterly GMV targets through the TikTok Affiliate model.
• Establish a rigorous screening process to identify high-converting creators (KOL/KOC), focusing on conversion data (GPM) and audience fit for hair care products.
• Oversee the end-to-end Business Development workflow: creator scouting, negotiation, sample distribution, and video fulfillment.
• Optimize the Sample-to-Video yield rate and ensure timely video uploads.
• Manage and coach a team of KOL specialists, setting clear KPIs and monitoring daily performance.
• Provide hands-on training for negotiation and sales hooks.
• Analyze creator performance data to identify winning creator profiles and content styles.
• Scale successful strategies across the team.

Skills

TikTok Shop / Affiliate Marketing

Team Leadership

GMV Growth

Data-Driven

Excel

English Communication

Tools

TikTok Shop Backend

CRM Software

Job description

PT DECISION TREE INDONESIA is seeking a Business Development Lead based in Pluit, North Jakarta to scale our hair care category through TikTok Shop and Affiliate Marketing. You will own the affiliate funnel, from creator scouting to video fulfillment, and coach a team of KOL specialists to hit GMV targets.

The ideal candidate brings at least 2 years in TikTok Shop or e-commerce business development, proven leadership, and a data-driven mindset with strong English communication.