Strategy Intern

Fore Coffee; Jakarta Pusat; On-site; IDR 80,000,000 - 120,000,000; Full time

Job summary

Fore Coffee is seeking a data-driven Research Associate to support the Strategy Team in Jakarta. You will collect field data, conduct market sizing, customer surveys, store audits, and competitive benchmarking to inform strategic decisions.

You will visit stores, perform mystery shopping, capture audit data, and organize findings in Excel or Google Sheets. You will deliver clear reports and actionable insights to drive business growth.

Qualifications

• Experience collecting field data and conducting store visits.
• Ability to organize and clean data in spreadsheet tools.
• Familiarity with market sizing and customer surveys.

Responsibilities

• Field Research & Data Collection across stores and locations.
• Conduct store visits and mystery shopping to assess SOP compliance and customer experience.
• Perform store audits to benchmark service quality and operations.
• Visit stores to map footprints, foot traffic, and catchment characteristics.
• Conduct customer intercept surveys and ensure accurate data collection.
• Capture photo documentation to support analysis and maintain records.
• Gather market pricing, promotions, and menu offerings for benchmarking.
• Prepare clear field visit reports and organize data in Excel/Sheets.

Skills

Field data collection

Market research

Store audits

Mystery shopping

Data management

Excel/Google Sheets

Reporting

SOP awareness

Tools

Excel

Google Sheets

MS Office

Job description

Job Summary

Support the Strategy Team by collecting field data and delivering structured insights for strategic projects. Responsibilities include market sizing, customer surveys, store audits, market benchmarking, and field research to support business decision-making.

Job Description

• Field Research & Data Collection (Primary Responsibility)
• Conduct store visits and structured mystery shopping audits to evaluate barista SOP compliance, including customer greetings, beverage preparation, speed of service, cleanliness, and overall customer experience using standardized checklists.
• Perform store audits to benchmark service quality, operations, pricing, and customer experience.
• Visit store locations to map store footprints, surrounding tenants, mall positioning, foot traffic patterns, and catchment characteristics.
• Conduct customer intercept surveys and ensure accurate data collection.
• Capture photo documentation during field visits to support analysis and maintain audit records.
• Market & Competitive Research
• Collect market pricing, promotional mechanics, menu offerings, and limited-time offers (LTOs).
• Gather data required for market sizing, including store counts, traffic proxies, and catchment demographics.
• Support ad hoc field research projects assigned by the Strategy Team.
• Reporting & Data Management
• Prepare clear and structured field visit reports after each research session.
• Organize, clean, and tabulate collected data using Microsoft Excel or Google Sheets.
• Summarize key observations and actionable insights for the Strategy Team.