Strategic Partnerships & Event Marketing Lead

Education First; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Education First in Surabaya seeks an Event Marketing & Partnership Specialist to develop strategic partnerships and run online and offline activations, driving customer acquisition and brand awareness.

You will lead a small team, coordinate with Marketing, Telemarketing, Sales, and Branches, manage budgets, timelines, and ROI, and travel on weekends as required to build networks with malls, universities, and community partners.

Qualifications

• 2+ years in partnerships, marketing or business development.
• Strong network with malls, universities, and community partners.
• Willing to travel and work weekends.
• Experience managing online and offline events or campaigns.
• Proficient in webinar tools (Zoom) and Microsoft Office.
• Fluent in English.
• Data-driven with KPI tracking.
• Experience in education, community marketing, or lifestyle brands is an advantage.

Responsibilities

• Plan and execute partnership and activation strategies, including barter, sponsorships, co-branding, loyalty programs, and membership initiatives.
• Manage online and offline activations such as events, webinars, campus/community activations, and co-branded campaigns.
• Build and maintain strong networks with malls, offices, universities, and community partners.
• Oversee timelines, budgets, deliverables, and continuously improve execution processes.
• Lead initiatives end-to-end: planning, negotiation, implementation, monitoring, and evaluation.
• Define success metrics, monitor performance, and evaluate ROI for each activation and partnership.
• Manage in-mall activations to support EF EFEKTA center coverage and brand visibility.
• Ensure proper management of data, merchandise, marketing tools, storage, SPG, signage, contracts, taxes, and payment deadlines.
• Create mutual value through exposure, lead generation, and revenue opportunities.
• Stay updated on market trends and partnership opportunities.
• Collaborate closely with Marketing, Telemarketing, Sales, and Branch teams to ensure seamless execution.
• Willing to travel and work on weekends as required.

Skills

Partnerships

Marketing

Brand Activation

Event Planning

Negotiation

Stakeholder mgmt

Cross-functional

English fluency

KPI tracking

Tools

Zoom

Microsoft Office

Job description

Education First in Surabaya seeks an Event Marketing & Partnership Specialist to develop strategic partnerships and run online and offline activations, driving customer acquisition and brand awareness.

You will lead a small team, coordinate with Marketing, Telemarketing, Sales, and Branches, manage budgets, timelines, and ROI, and travel on weekends as required to build networks with malls, universities, and community partners.