Strategic Event Partnerships Architect

EF EFEKTA English for Adults; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

EF EFEKTA English for Adults in Surabaya is seeking an Event Marketing & Partnership Specialist to develop strategic partnerships and run online and offline activations that boost customer acquisition and strengthen brand awareness.

You will lead a very small team, coordinate with Marketing, Telemarketing, Sales and Branch teams, manage budgets and timelines, measure ROI, and travel on weekends as required.

Qualifications

• Minimum 2 years of experience in Partnerships, Marketing, Brand Activation, or Business Development.
• Strong network across malls, event exhibitors, SPG agencies, universities, offices, and communities.
• Flexible working hour, including weekend
• Proven experience managing partnerships end-to-end.
• Experience managing online and offline events or campaigns.
• Proficient in webinar tools (e.g., Zoom) and Microsoft Office.
• Strong communication, negotiation, and stakeholder management skills.
• Data-driven mindset with experience tracking KPIs and reporting.
• Proactive, analytical, and strong problem-solving skills.
• Proficient in spoken and written English.
• Experience in education, community marketing, or lifestyle brands is an advantage.

Responsibilities

• Plan and execute partnership and activation strategies, including barter, sponsorships, co-branding, loyalty programs, and membership initiatives.
• Manage online and offline activations such as events, webinars, campus/community activations, and co-branded campaigns.
• Build and maintain strong networks with malls, offices, universities, and community partners.
• Oversee timelines, budgets, deliverables, and continuously improve execution processes.
• Lead initiatives end-to-end: planning, negotiation, implementation, monitoring, and evaluation.
• Define success metrics, monitor performance, and evaluate ROI for each activation and partnership.
• Manage in-mall activations to support EF EFEKTA center coverage and brand visibility.
• Ensure proper management of data, merchandise, marketing tools, storage, SPG, signage, contracts, taxes, and payment deadlines.
• Create mutual value through exposure, lead generation, and revenue opportunities.
• Stay updated on market trends and partnership opportunities.
• Collaborate closely with Marketing, Telemarketing, Sales and Branch teams to ensure seamless execution.
• Willing to travel and work on weekends as required.

Skills

Partnerships

Marketing

Brand Activation

Business Development

Stakeholder Management

Tools

Zoom

Microsoft Office

Job description

EF EFEKTA English for Adults in Surabaya is seeking an Event Marketing & Partnership Specialist to develop strategic partnerships and run online and offline activations that boost customer acquisition and strengthen brand awareness.

You will lead a very small team, coordinate with Marketing, Telemarketing, Sales and Branch teams, manage budgets and timelines, measure ROI, and travel on weekends as required.