Strategic Content & Social Growth Lead

Lumino Digital Kreativ; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Lumino Digital Kreativ is seeking a Content Strategist & Social Media Specialist to turn ideas into effective content strategies that grow audience, engagement, and leads. You will plan content, understand audience behavior, manage social media platforms, and analyze performance to drive organic growth.

Responsibilities include developing content strategies, researching trends, creating hooks and captions, and collaborating with teams to execute data-driven campaigns.

Qualifications

• Experience in Content Strategy, Social Media, Digital Marketing, or related fields.
• Strong copywriting and storytelling skills.
• Experienced in content planning and social media management.
• Understand social media analytics and performance metrics.
• Understand personal branding and organic social media growth.

Responsibilities

• Develop content strategies and content calendars for social media.
• Research trends, competitors, and audience insights.
• Create engaging hooks, captions, CTAs, and content briefs.
• Manage and optimize content across Instagram, TikTok, and YouTube.
• Monitor and analyze content and social media performance.
• Develop strategies to increase reach, engagement, followers, and leads organically.
• Collaborate with Creative, Social Media, and Content teams to execute content strategies.
• Continuously test and optimize content based on data and audience response.

Skills

Content strategy

Social media management

Copywriting

Analytics & metrics

Audience research

Job description

Lumino Digital Kreativ is seeking a Content Strategist & Social Media Specialist to turn ideas into effective content strategies that grow audience, engagement, and leads. You will plan content, understand audience behavior, manage social media platforms, and analyze performance to drive organic growth.

Responsibilities include developing content strategies, researching trends, creating hooks and captions, and collaborating with teams to execute data-driven campaigns.