Sr Product Manager - Growth & User Experience

BukuWarung; Pulau Untung Jawa; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

BukuWarung is seeking a Growth Product Manager to lead merchant retention, activation, and engagement across our suite of products. You will build and own the growth roadmap, establish robust experimentation programs, and partner with Data, Marketing, and Business teams to drive measurable improvements in user experience and key metrics.

Ideal candidates have 5+ years in product management with a focus on growth or engagement, plus experience in fintech or payments.

Qualifications

• 5+ years of product management with growth focus
• Experience in fintech, payments, or financial services is preferred
• Experience with consumer or SMB products in SEA markets
• Proven track record of running A/B tests and experiments with measurable business impact
• Strong analytical skills with cohort analysis and funnel metrics

Responsibilities

• Own Growth Strategy: Define and execute product strategy for merchant retention, activation, and engagement
• Build Experimentation Culture: Establish A/B testing frameworks and experiment roadmaps
• Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements
• Define Success Metrics: Establish and own growth KPIs including retention, activation, and engagement
• Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives
• User Research: Understand merchant needs and behaviors to inform product decisions

Skills

Growth strategy

A/B testing

Data analysis

User research

Cross-functional leadership

Agile

Communication

Autonomous work

SEA market experience

Fintech/payments experience

Tools

Amplitude

Mixpanel

Internal tools

Job description

Key Responsibilities

• Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products

• Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making

• Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact

• Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics

• Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals

• User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

• 5+ years of product management experience, with at least 2 years focused on growth, retention, or user engagement

• Experience in fintech, payments, or financial services is strongly preferred

• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets

• Proven track record of running A/B tests and experiments with measurable business impact

• Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization

• Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)

• Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction

• Excellent communication skills — can influence stakeholders and present to leadership

• Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights

• Experience in agile methodologies