Sr. Business Associate

BukuWarung; Cilandak Timur; Sur place; IDR 500 000 000 - 800 000 000; Plein temps

Résumé du poste

BukuWarung is rapidly scaling its Retail Sales unit to serve enterprise and multi-outlet merchants across F&B, retail, and services. We seek a sharp, solutions-driven Senior Business Associate who goes beyond analysis to identify real problems, craft practical solutions, and drive execution.

This mid-to-senior role involves strategy, market expansion, cross-functional collaboration, and hands-on process improvements to boost merchant growth and overall efficiency.

Qualifications

• 4–7 years of experience in business development, strategy, management consulting, or operations.
• Demonstrated ability to identify business problems and design practical, scalable solutions.
• Strong analytical and structured thinking; comfortable with data and business cases.
• Experience in sales, retail, FMCG, or merchant-facing contexts is preferred.
• Excellent Bahasa Indonesia and English communication skills.

Responsabilités

• Develop and execute go-to-market strategies for new retail segments and regional markets.
• Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide priorities.
• Build business cases and strategic recommendations for senior leadership, backed by data and insights.
• Identify and evaluate partnership opportunities to accelerate merchant growth.
• Audit and map Retail Sales workflows to surface inefficiencies and bottlenecks.
• Design and implement process improvements to reduce time-to-close and boost sales productivity.
• Develop SOPs, playbooks, and frameworks to standardize best practices across the unit.
• Track KPIs, flag risks, and propose corrective actions.

Connaissances

Market analysis

Strategic thinking

Go-to-market

Stakeholder management

Data-driven

Financial modelling

Description du poste

4 - 7 Years

Job Description

Sr Business Associate

BukuWarung is scaling fast into enterprise & multi-outlet merchants across F&B, retail, and services. We are looking for a sharp, solutions-driven Business Associate to join our Retail Sales Business Unit. This is a mid-to-senior role where you will go beyond analysis, you will be expected to identify real business problems, design practical solutions, and drive execution.

What you’ll do:

Strategy & Business Development

Develop and execute go-to-market strategies for entering new retail segments and regional markets

Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide business priorities

Build business cases and strategic recommendations for senior leadership, backed by data and market insight

Identify and evaluate potential partnership opportunities that can accelerate merchant growth

Audit and map existing Retail Sales workflows to surface inefficiencies, bottlenecks, and redundancies

Design and implement process improvements that reduce time-to-close, improve sales team productivity, and enhance merchant experience

Develop SOPs, playbooks, and operational frameworks to standardize best practices across the business unit

Track and report on operational KPIs, flagging risks early and proposing corrective actions

Market Expansion

Lead market research and feasibility studies for new geographies and merchant segments within Indonesia

Work cross-functionally to coordinate the rollout of expansion initiatives from planning through execution

Build and maintain a pipeline of expansion opportunities, tracking milestones and outcomes

Gather and synthesize on-the-ground merchant insights to inform product and commercial decisions

Cross-functional & Stakeholder Management

Serve as the connective tissue between Sales, Product, Operations, and Finance to align business priorities

Prepare high-quality presentations, memos, and reports for business unit leadership and company-level reviews

Support and mentor junior business team members on analytical frameworks and project execution

What we’re looking for:

4–7 years of experience in business development, strategy, management consulting, or operations — preferably in a tech startup, fintech, or high-growth environment

Demonstrated ability to identify business problems and design practical, scalable solutions — not just surface insights

Strong analytical and structured thinking skills; comfortable with data, financial modelling, and building business cases

Experience working in or with a sales business unit, ideally in retail, FMCG, or merchant-facing contexts

Excellent stakeholder management and communication skills in both Bahasa Indonesia and English

Self-starter with high ownership, low ego, and a bias for action

Experience in fintech, digital payments, or MSME-focused products in Southeast Asia

Job Snapshot

Updated Date

06-04-2026

Job ID

BW_JOB254

Department

Business

Location