Social Media Strategist

PATDUA; Sidoarjo; On-site; IDR 12,000,000 - 24,000,000; Full time

Job summary

Patdua is seeking a Social Media Strategist for our Sidoarjo operations. The role focuses on managing Patdua's online presence across major platforms, planning and executing content, and driving engagement to promote products and in-store activities. You will work closely with operations and marketing to deliver cohesive campaigns.

This on-site, full-time position requires daily collaboration with the team and coordination with store activities to grow brand awareness and customer engagement.

Qualifications

• Experience in social media marketing and SMO for brand accounts.
• Strong communication and public relations for clear messaging.
• Ability to develop and implement content strategy for F&B audiences.
• Familiarity with analytics tools and basic reporting.
• Creative mindset ensuring brand visuals are consistent.
• On-site in Sidoarjo and collaboration with cross-functional teams.
• F&B or retail marketing experience is a plus.
• Education in Marketing, Communications, or related field preferred.

Responsibilities

• Develop and execute social media strategies across key platforms.
• Plan content calendars and create optimized posts aligned with the brand.
• Monitor performance metrics to improve reach and engagement.
• Collaborate with operations and marketing to promote products and events.
• Respond to audience interactions and feedback promptly.
• Support partnerships with F&B SMEs and in-store events.

Skills

Social Media Marketing

Public Relations

Content Strategy

Analytics Tools

Brand Consistency

Education

Marketing or Communications

Job description

Company Description

Patdua, founded in 2022, is a growing food and beverages company offering a diverse menu of coffee-based and non-coffee drinks. The company aims to create an inviting space for customers while supporting small and medium F&B enterprises to grow through collaboration and shared facilities. Patdua focuses on quality ingredients, consistent service, and a welcoming atmosphere that encourages community engagement. Team members join a dynamic environment that values creativity, partnership, and customer experience. This year we will launch our new social house called Nema. Nema is a social house based in sidoarjo. so this job basically for nema

Role Description

The Social Media Strategist will manage Patdua's online presence across key social media platforms, ensuring consistent, engaging, and brand-aligned communication. Responsibilities include developing and executing social media strategies, planning content calendars, creating and optimizing posts, and monitoring performance metrics to improve reach and engagement. The role involves collaborating with the operations and marketing teams to promote products, in-store events, and partnerships with F&B small and medium enterprises, as well as responding to audience interactions and feedback. This is a full-time, on-site role based in Sidoarjo, requiring daily collaboration with the team and regular coordination with store activities.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts and campaigns.
• Proficiency in Communication and Public Relations, including clear written messaging and professional audience engagement.
• Ability to develop and implement effective Content Strategy tailored to food and beverage audiences.
• Familiarity with social media analytics tools and basic reporting to track and improve performance.
• Creative mindset with attention to visual detail and brand consistency.
• Ability to work on-site in Sidoarjo and collaborate with cross-functional teams.
• Prior experience in F&B or retail marketing is an advantage.
• Relevant education or training in Marketing, Communications, or a related field is preferred.