Social Media Staff (Fresh Graduate)

Kopi Kenangan; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Kopi Kenangan is seeking a Social Media Staff to support our Brand team in Jakarta. You will help implement social strategies to increase awareness, engagement, and traffic across our target audience, while assisting integrated marketing programs.

You will collaborate with creative teams to produce compelling content, monitor trends, and analyze campaign performance to drive growth and loyalty across Kenangan Brands.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Fresh graduates welcome; 1–2 years of experience is a plus.
• Good understanding of social media platforms, esp. Instagram.

Responsibilities

• Strategy implementation: assist in developing social media strategies with trends research.
• Growth management: execute plans to increase followers and brand reach.
• Community engagement: moderate and respond to inquiries, boost loyalty.
• Trend monitoring: stay updated and provide insights for optimization.
• Reporting & analysis: capture data and prepare actionable performance reports.

Skills

Social media management

Content creation

Analytics

Community management

Brand awareness

Education

Bachelor's degree in Marketing/Communications

Tools

Instagram Insights

Analytic tools

Job description

We're looking for a passionate and driven Social Media Staffto join our Brand team! The Social Media Staff is responsible for maintaining and monitoring the brand's socialmedia programs. Your goal is to implement brand strategies that increase awareness, engagement, and traffic amongour targeted audience, while providing essential support for integrated marketing programs.

Responsibilities

• Strategy Implementation: Assist in developing social media strategies by researching current benchmark trends and audience preferences. Plan and coordinate with the creative team to produce engaging written and visual content.
• Growth Management: Execute social media work plans designed to increase follower growth and expand brand reach. Interact with online communities (Kenangan Brands) to build brand loyalty.
• Community Engagement: Perform effective moderation and community management by posting content and responding to audience inquiries. Work closely with the Customer Relations team to ensure a high level of support for our followers.
• Trend Monitoring: Stay up-to-date with the latest social media trends and tools. Conduct bi-weekly and monthly analyses of campaigns to provide insights and optimization recommendations.
• Reporting & Analysis: Capture and analyze social data and metrics to evaluate program performance. Prepare regular reports and provide actionable suggestions to improve the impact of social media campaigns.

Ideal Candidate Profile

• Bachelor's Degree in Marketing, Communications, or any related fields (Fresh Graduates are very welcome, though 1-2 years of experience is a plus!).
• Good understanding of social media platforms (specifically Instagram), consumer behavior, and the latest digital marketing trends.
• Good command of social media analytics and community management tools to monitor engagement and growth metrics effectively.
• Strong creative thinking with a "detective" mindset to identify viral trends and analyze competitor strategies to find growth opportunities.
• High attention to detail and comfortable managing multiple social media accounts with a strong sense of urgency and customer focus.