Social Media Staff

Blibli; Jakarta Pusat; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

Blibli Electronic, part of Blibli Group, is expanding nationwide to offer trusted electronics at affordable prices. You’ll join the Social Media team in Jakarta to shape how customers discover and engage with our brand across digital platforms with creative content and data‑driven campaigns.

Working with Marketing and Store Operations, you’ll manage social media channels, run campaigns, optimize ads, and report performance to drive brand awareness, engagement, and traffic to online and offline

Qualifications

• Bachelor’s degree (S1) in Marketing, Communication, Digital Marketing, Business, or related fields, GPA 3.00.
• 2–4 years of experience in social media management, digital marketing, or content creation.
• Strong skills in content creation, copywriting, and storytelling for digital platforms.
• Proficient in photo/video editing tools such as Adobe Premiere, CapCut, Canva.
• Experience managing digital advertising platforms (Meta Ads, TikTok Ads, Google Ads).
• Strong understanding of social media analytics, campaign performance metrics, and audience targeting.
• Creative, proactive, and adaptable to digital trends and platform updates.
• Strong communication and coordination skills to work with cross-functional teams and external partners.

Responsibilities

• Develop creative content ideas and concepts for social media platforms and digital campaigns.
• Create and edit photo and video content aligned with brand guidelines and audiences.
• Write engaging captions and promotional copy highlighting features and offers.
• Plan and manage the social media content calendar across Instagram, TikTok, Facebook, and YouTube.
• Manage official social media accounts, posting, engagement monitoring, and responses.
• Execute and optimize digital advertising campaigns to drive traffic and conversions.
• Support store promotions and drive traffic to online and offline channels through content.
• Monitor campaign metrics and prepare reports with improvement recommendations.

Skills

Content creation

Copywriting

Storytelling

Photo/video editing

Social media analytics

Campaign management

Digital advertising

Education

Bachelor’s degree in Marketing/Comm/Digital Marketing

Tools

Adobe Premiere

CapCut

Canva

Job description

2 - 4 Years

Job Description

Blibli Electronic is part of Blibli Group — a retail chain specializing in basic and essential electronic needs. We’re expanding nationwide to provide trusted, high-quality products at affordable prices, supported by excellent customer service. Here, you’ll be part of a team that helps customers find solutions for their everyday technology needs — ensuring every store visit reflects Blibli’s promise of quality, care, and reliability.

As part of our Social Media team, you will help shape how customers discover and engage with our brand across digital platforms. Through creative content and data‑driven campaigns, you will promote our products, highlight store promotions, and strengthen brand presence online.

Working closely with Marketing and Store Operations teams, you will manage social media channels and execute campaigns that drive brand awareness, engagement, and traffic to both online and offline stores.

What We’ll Work on Together

• Develop creative content ideas and concepts for social media platforms and digital campaigns to promote electronics products and store promotions.
• Create and edit photo and video content (product showcases, promo videos, reels, live sessions) aligned with brand guidelines and target audiences.
• Write engaging captions and promotional copy that highlight product features, comparisons, and promotional offers.
• Plan and manage the social media content calendar across platforms such as Instagram, TikTok, Facebook, and YouTube.
• Manage official social media accounts, including posting, monitoring engagement, and responding to comments or messages.
• Execute and optimize digital advertising campaigns through Meta Ads, TikTok Ads, and Google Ads to drive traffic and conversions.
• Support store promotions and campaign activations by directing traffic to offline stores and e-commerce channels through digital content.
• Monitor and analyze campaign and content performance metrics (reach, engagement, followers, leads) and prepare reports with improvement recommendations.

Requirements / Qualifications

• Bachelor’s degree (S1) in Marketing, Communication, Digital Marketing, Business, or related fields with minimum GPA 3.00.
• 2–4 years of experience in social media management, digital marketing, or content creation, preferably in retail or electronics industry.
• Strong skills in content creation, copywriting, and storytelling for digital platforms.
• Proficient in photo/video editing tools such as Adobe Premiere, CapCut, Canva, or similar tools.
• Experience managing digital advertising platforms (Meta Ads, TikTok Ads, Google Ads).
• Strong understanding of social media analytics, campaign performance metrics, and audience targeting.
• Creative, proactive, and able to adapt quickly to digital trends and platform updates.
• Strong communication and coordination skills to work with cross-functional teams and external partners.

We believe people grow best in an environment where ideas are welcomed, feedback is valued, and teamwork is at the heart of everything we do. Here, you’ll find colleagues who collaborate with intention and leaders who listen before they lead. Whether you’re refining your skills or stepping into something new, there’s always space for us to grow together. *this is a full time position and will start with 6 months contract based (for evaluation period).