Social Media Specialist

Pintarnya; Jakarta Pusat; Vor Ort; IDR 66.960.000 - 100.440.000; Vollzeit

Zusammenfassung

Pintarnya is seeking a content producer to build our Electronics Retailing brand on TikTok and Instagram. You will shape our voice, grow audiences, and craft recurring series featuring our team and products.

You should edit on a phone (CapCut or similar), write catchy hooks and captions, and translate buyer questions and trends into engaging content. Work with our designer and growth lead to turn attention into customers.

Qualifikationen

• 1–4 years of growing TikTok and Instagram for a brand, agency, or personal account.
• Proven viral growth or account growth with explanations.
• Ability to craft a memorable brand voice and identify trends.
• CapCut or similar editing on a phone; fast mobile editing.
• Write hooks and captions in natural Jakarta/Gen Z Bahasa.
• Curious about laptops, phones and gadgets.

Aufgaben

• Build Electronics Retailing brand on TikTok and Instagram: our voice, our personality, and the stories we tell.
• Grow our audience and reach, and find the ideas that break out beyond our followers.
• Create recurring series and characters around our team, so people come back for more.
• Turn buyer questions, comments, debates and trends into content, always with our products in the story.
• Experiment constantly: test formats and hooks, read the data, and double down on what spreads.
• Grow beyond our own feed with creator collaborations, Lives and community.
• Shoot and edit quick content on your phone, and direct our team on camera.
• Work with our designer and growth lead to turn attention into customers

Kenntnisse

TikTok growth

Instagram growth

viral content

brand voice

analytics reading

CapCut editing

hook writing

Tools

CapCut

Jobbeschreibung

Job Description

Build Electronics Retailing brand on TikTok and Instagram: our voice, our personality, and the stories we tell.
Grow our audience and reach, and find the ideas that break out beyond our followers.
Create recurring series and characters around our team, so people come back for more.
Turn buyer questions, comments, debates and trends into content, always with our products in the story.
Experiment constantly: test formats and hooks, read the data, and double down on what spreads.
Grow beyond our own feed with creator collaborations, Lives and community.
Shoot and edit quick content on your phone, and direct our team on camera.
Work with our designer and growth lead to turn attention into customers

Requirements

Have 1–4 years growing TikTok and Instagram for a brand, an agency or your own account.
Have made something go viral, or grown an account, and can explain why it worked.
Can give a brand a voice people recognise and remember.
Know what’s trending this week and read analytics without being asked.
Shoot and edit fast on a phone (CapCut or similar).
Write punchy hooks and captions in natural Jakarta/Gen Z Bahasa.
Are curious about laptops, phones and gadgets.