Social Media Officer

PT Auraluxe Indonesia; Jakarta Utara; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

PT Auraluxe Indonesia is seeking a proactive Social Media Officer to grow our brand presence across Instagram and TikTok. Plan, create, and publish engaging content aligned with campaigns and products, while monitoring performance and audience insights.

You will coordinate with internal teams and external creators to execute campaigns, manage calendars, and ensure timely delivery of quality content. Strong communication and trend awareness are essential.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• Experience in Social Media Management and Digital Marketing.
• Familiar with Instagram, TikTok, Shopee, and TikTok Shop.
• Strong understanding of content planning and campaign execution.
• Creative, proactive, and up-to-date with social media trends.
• Good communication and coordination skills.

Responsibilities

• Manage & grow Instagram and TikTok accounts.
• Create and execute daily & monthly content plans.
• Develop content for Shopee & TikTok Shop.
• Assist in influencer/KOL collaborations.
• Create campaign & event proposals and support execution.
• Monitor content performance and provide insights for improvement.

Skills

Social media management

Digital marketing

Content planning

Campaign execution

Social media trends

Communication & coordination

Education

Bachelor's Degree (S1) in Marketing/Communications/Business or related field

Job description

About Auraluxe Indonesia and Our Workplace

PT Auraluxe Indonesia is a leading distributor and retailer of premium beauty, fragrance, and lifestyle brands in Indonesia. We are committed to delivering world-class beauty and fragrance experiences through our portfolio of luxury and premium brands.

At Auraluxe, we believe in innovation, excellence, and customer-centricity. We foster a dynamic and collaborative work environment where talented individuals are empowered to grow, make an impact, and contribute to the success of our brands. Through passion, creativity, and strategic thinking, we continuously strengthen our market presence and deliver exceptional value to our customers and business partners.

Get to Know the Team

The Marketing Communications Team plays a vital role in building Auraluxe's brand presence and strengthening connections with consumers across digital platforms. Working closely with Brand Management, E-Commerce, Creative, Retail, and Commercial teams, we develop engaging campaigns and compelling content that reflect the identity of our premium brands while driving awareness, engagement, and business growth.

We are looking for a creative, proactive, and digitally savvy professional with a strong understanding of social media trends, content strategy, and online community engagement. If you are passionate about storytelling, creating impactful digital experiences, and growing brands through social media, we would love to hear from you.

Get to Know the Role

We are seeking a highly motivated Social Media Officer to manage and grow Auraluxe's social media presence across multiple platforms, ensuring consistent brand communication and meaningful audience engagement.

In this role, you will be responsible for planning, creating, and publishing engaging content that aligns with our brand objectives and marketing campaigns. You will monitor social media performance, analyze audience insights, identify emerging trends, and recommend strategies to improve engagement, reach, and brand awareness.

You will also coordinate with internal teams, external agencies, content creators, and influencers to execute campaigns, manage content calendars, and ensure timely delivery of high-quality content. Additionally, you will actively engage with our online community, maintain brand consistency across channels, and support the execution of digital marketing initiatives.

As a Social Media Officer, you will play an important role in strengthening Auraluxe's digital presence by combining creativity, strategic thinking, and data-driven insights to build meaningful connections with our audience and support the continued growth of our brands.

Job Responsibilities

1. Manage & grow our Instagram and TikTok accounts
2. Create and execute daily & monthly content plans
3. Develop content for Shopee & TikTok Shop
4. Assist in influencer/KOL collaborations
5. Create campaign & event proposals and support execution
6. Monitor content performance and provide insights for improvement

Qualifications

1. Bachelor's Degree (S1) in Marketing, Communication, Business, or related field
2. Experience in Social Media Management and Digital Marketing
3. Familiar with Instagram, TikTok, Shopee, and TikTok Shop
4. Strong understanding of content planning and campaign execution
5. Creative, proactive, and up-to-date with social media trends
6. Good communication and coordination skills