Social Media Manager

Luxehouze; Indonesia; On-site; IDR 350,000,000 - 600,000,000; Full time

Job summary

Luxehouze is seeking a Social Media Manager to lead strategic planning and execution of social media for Watches and Fashion across Indonesia and Singapore. You will manage content calendars, campaigns, and cross‑functional collaborations to grow engagement and brand equity.

The role requires 6–8 years in social media, strong leadership, budget control, and a data-driven approach to optimize performance and ROI in a luxury retail context.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 6–8 years of Social Media Marketing experience with at least 2 years in a leadership role.
• Experience in luxury, fashion, beauty, retail, or e‑commerce is highly preferred.
• Proven ability to develop and execute social media strategies that grow engagement and brand awareness.
• Strong budget management and data-driven decision making.

Responsibilities

• Develop and execute monthly social media strategies for Watches and Fashion across Indonesia & Singapore.
• Plan and manage monthly content calendars aligned with marketing objectives.
• Lead content strategy and cross‑channel campaign planning.
• Drive creative ideation with internal and external teams.
• Ensure content aligns with brand guidelines and best practices.

Skills

Social media strategy

Leadership

Analytical mindset

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Business Suite

TikTok Analytics

Google Analytics

Sprout Social

Job description

About Luxehouze

Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches, fashion, and beauty. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity.

We are looking for a Social Media Manager, who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale, not just "execute tasks."

What Will Be Challenging

Please read this carefully - it's here to help you self-select.

• Expectations are high and visible
• Problems may be ambiguous and fast-moving
• Priorities can change as the business scales
• Feedback is direct and frequent
• Performance is measured by results, not intentions
• If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.

Responsibilities:

• Develop and execute monthly social media strategies for the Watches and Fashion brands across Indonesia & Singapore
• Plan and manage monthly content calendars aligned with business and marketing objectives
• Lead content strategy and campaign planning across all social media channels
• Drive creative content ideation and development in collaboration with internal and external teams
• Ensure all content aligns with brand guidelines and social media best practices through close collaboration with the Brand and Social Media Manager
• Analyze weekly social media performance and provide actionable insights for optimization
• Manage social listening across platforms to identify customer insights, monitor brand reputation, and uncover growth opportunities
• Manage and optimize social media platforms (Instagram, TikTok, and YouTube) across Indonesia & Singapore
• Develop and execute KOL strategy, including identifying, onboarding, and managing influencer partnerships
• Oversee end-to-end KOL and freelancer management, including coordination, deliverables, and payment processes
• Plan, allocate, and monitor KOL budgets to maximize campaign effectiveness and ROI
• Collaborate closely with the Performance Marketing team to optimize paid and organic social media performance

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 6-8 years of experience in Social Media Marketing, with at least 2 years in a managerial or team leadership role
• Experience in luxury, fashion, beauty, retail, or e-commerce is highly preferred
• Strong expertise in developing and executing social media strategies, with the ability to identify emerging trends and translate them into initiatives that drive audience growth, engagement, and brand awareness
• Proven track record of creating and optimizing high-performing social media content that increases engagement, community growth, and business impact
• Strong analytical and commercial acumen, with experience managing marketing budgets, evaluating campaign performance, and leveraging data to drive strategic business decisions
• Excellent leadership, project management, and organizational skills, with the ability to lead cross-functional teams, manage multiple stakeholders, and execute initiatives from concept to completion
• Exceptional communication, presentation, and stakeholder management skills, with a strategic mindset and the ability to thrive in a fast-paced, dynamic, and results-oriented environment
• Self-driven, proactive, and highly adaptable, with a strong sense of ownership and the ability to manage multiple priorities simultaneously
• Familiarity with social media analytics and management tools and social media listening (e.g., Meta Business Suite, TikTok Analytics, Google Analytics, Sprout Social, or similar platforms) is a plus