Social Media and Content

PT. Alam Anugerah Lestari; Jakarta Selatan; On-site; IDR 90,000,000 - 130,000,000; Full time

Job summary

Echo Nusantara, a premium bird's nest brand under Arsari Group, is seeking a proactive Social Media Content Specialist in Indonesia. You will execute daily activities across platforms, develop engaging content, and help shape the monthly content calendar.

The role emphasizes building a premium brand presence from scratch, analyzing trends, and collaborating with cross-functional teams to drive campaigns. You should have at least two years of relevant experience and a track record of content that

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Marketing, Visual Communication Design, Advertising, Multimedia, or related fields.
• Minimum 2 years of experience in Social Media, Content Creation, Digital Marketing, or related fields.
• Proven experience building social media presence and campaigns from scratch or early-stage.
• Experience with premium or high-value brands is highly preferred.
• Ability to create premium-brand content reflecting image and customer perception.
• Ability to work independently and take initiative, with resilient attitude.
• Hands-on experience creating and editing social media content, including short-form videos and photography.
• Ability to monitor basic social media performance and derive insights.

Responsibilities

• Execute daily social media activities across relevant platforms in line with content strategy
• Create engaging content including short-form videos, photos, graphics, captions
• Support monthly content calendars and social media campaigns
• Conduct content research on trends, competitors, audience behavior
• Contribute ideas aligning with brand positioning and business goals
• Produce, edit, and publish content independently or with team
• Monitor daily performance, engagement, and audience responses
• Support community management by responding to comments and messages
• Collaborate with Manager and cross-functional teams on campaigns
• Help build the social media function from the ground up and test new approaches

Skills

Social media strategy

Content creation

Video editing

Independent work

Research and trend analysis

Education

Bachelor's degree in Communications, Marketing or related fields

Job description

Echo Nusantara is a premium bird's nest company under the Arsari Group, dedicated to excellence in quality, experience, and storytelling. The group operates across various industries, including agribusiness, mining, food, trade, and services. With a strong presence in Indonesia and abroad, Arsari Group is driven by a commitment to sustainable growth and innovation. The company is a prominent player in its industries and offers opportunities for career advancement in a dynamic and challenging environment.

Key Responsibilities:

Execute daily social media activities across relevant platforms in line with the content strategy

Create and develop engaging social media content, including short-form videos, photos, graphics, captions, and other relevant formats

Support the development and execution of monthly content calendars and social media campaigns

Conduct content research, including social media trends, competitor activities, audience behavior, and relevant topics

Contribute creative content ideas that align with brand positioning and business objectives

Produce, edit, and publish social media content independently or with support from internal and external resources

Monitor daily social media performance, engagement, and audience responses

Support community management by responding to comments, messages, and other audience interactions

Collaborate with the Manager and cross-functional teams to execute campaigns and content initiatives

Take an active role in building and improving the social media function from the ground up, including testing new approaches, solving execution challenges, and continuously improving activities based on performance and results

Key Requirements:

Bachelor's degree in Communication, Marketing, Digital Marketing, Visual Communication Design, Advertising, Multimedia, or other relevant fields

Minimum 2 years of experience in Social Media, Content Creation, Digital Marketing, or related fields

Proven experience in building a social media presence, content initiatives, campaigns, or similar activities from scratch or at an early stage

Experience working with premium, luxury, or high-value products/brands is highly preferred

Strong understanding of creating content that reflects a premium brand image, positioning, and customer perception

Demonstrated resilience and persistence when working in challenging environments, particularly when activities are still developing and results are not immediately achieved

Able to take initiative and work independently rather than relying solely on detailed instructions or established processes

Hands-on experience in creating and editing social media content, particularly short-form videos, photography, and basic graphic content

Able to monitor basic social media performance and leverage insights to improve content and engagement

Strong sense of ownership, adaptability, and willingness to continuously learn and improve in a fast-changing environment