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PT. ACOOLER COLD CHAIN EQUIPMENT is seeking a skilled Social Media & Digital Marketing Specialist in Indonesia to manage accounts, create engaging content, and drive brand awareness. The role involves designing posts, editing short videos, and collaborating with sales to ensure accurate product information.
You will work with Canva and CapCut to produce promotional materials, track performance metrics, and stay ahead of trends in the manufacturing and B2B sector.
Key Responsibilities:
1. Manage and maintain the company's social media accounts, including Instagram, TikTok, Facebook, and other digital platforms.
2. Create, schedule, and publish engaging content related to company products, services, activities, and promotions.
3. Design social media posts, create short videos, and edit visual content to support marketing activities.
4. Develop creative content ideas and social media strategies to increase brand awareness and audience engagement.
5. Monitor and respond to comments, direct messages, and customer inquiries professionally.
6. Coordinate with the sales and marketing teams to ensure accurate and consistent content information.
7. Monitor social media performance, analyze engagement metrics, and prepare regular reports.
8. Stay updated on social media trends, digital marketing strategies, and industry developments.
Qualifications:
1. Minimum education: High School / Diploma / Bachelor's degree in any major.
2. Minimum 1 year of experience in social media management, digital marketing, or content creation.
3. Familiar with social media platforms such as Instagram, TikTok, Facebook, and LinkedIn.
4. Able to create engaging content, including photos, videos, captions, and promotional materials.
5. Basic skills in graphic design and video editing using Canva, CapCut, or similar applications.
6. Good communication skills, creativity, and attention to detail.
7. Able to work independently and as part of a team.
8. Familiarity with social media analytics and content planning is an advantage.
9. Experience in industrial, manufacturing, machinery, or B2B companies is a plus.