Senior Manager Marketing - Retail

1010 Lamb Weston, Inc; Indonesia; On-site; IDR 2,178,649,000 - 3,086,420,000; Full time

Benefits offered by this job

Health Insurance

FSA/Health Reimbursement Accounts

Well-being programs

Paid Time Off

401(k) and Financial Planning

Job summary

Lamb Weston in Eagle, ID seeks a Senior Manager Marketing - Retail to lead national retail brand portfolios in frozen potato and adjacent spaces. You will leverage data to drive decision making and partner across supply chain, operations, finance and sales.

The role requires 6+ years in marketing, CPG brand management, and leadership. You will oversee strategy for communications and eCommerce, manage partnerships, and translate market data into business insights to guide retail growth.

Qualifications

• Bachelor's degree in marketing or related field required.
• 6+ years of relevant marketing experience, CPG preferred.
• Deep Retail data understanding (NIQ/Circana) and eCommerce familiarity.
• Experience leading agency partners to drive brand growth.
• Minimum 2 years of direct leadership/management.

Responsibilities

• Lead national retail brands with portfolio management and growth strategies.
• Develop holistic communications and eCommerce plans with budgeting and reporting.
• Drive digital brand awareness and demand generation marketing programs.
• Collaborate across categories, finance, and sales in joint planning.
• Manage external partnerships and leverage retail data for insights.
• Translate market data into actionable business intelligence for leadership.

Skills

Brand management

Retail marketing

Data-driven decision making

Cross-functional collaboration

Leadership

Education

Bachelor's degree

Master's degree preferred

Tools

NIQ data

Circana data

E‑Commerce platforms

Job description

Title: Senior Manager Marketing - Retail

Location: Eagle, ID

Time Type: Full time

About Lamb Weston

You've probably enjoyed our fries without even knowing it! As a leading manufacturer in our industry, we inspire and bring people together with foods they love and trust. Our customer base includes international food service providers, restaurants, and households in over 100 countries around the world.

A highly innovative global corporation with a start-up mindset, we empower every individual to make a genuine difference. You'll gain access to hands‑on training to fuel your growth and success, explore opportunities for new solutions, and you'll join a winning team of 10,000+ people all dedicated to raising the bar - together.

If you have a strong drive for results, a desire to help us bring the world together through our fries, and are ready for a fresh challenge, we want to hear from you.

Job Description Summary

Under the supervision of the Director of Marketing, this role will support building the strongest Retail portfolio in the frozen potato and onion category and adjacent spaces. The ideal candidate must be adept at leveraging data to drive decision‑making and deliver results for Lamb Weston. The ideal candidate must function in a highly collaborative work environment, building partnerships with supply chain, operations, innovation, finance and sales as well as other cross‑functional matrix partners. The ideal candidate must have excellent communication skills, with the ability to influence up and across.

Job Description

• Leads multiple national retail brands, with deep portfolio management skills, including new innovation, renovation of core items, retailer sell‑in conversations, and consumer marketing and advertising activities. Positions the brand's portfolio effectively in each of the relevant markets, channels, and buyers
• Develop the holistic communications and eCommerce plan for multiple national retail brands. This includes tactic/channel planning, budget management, and reporting share out on a monthly, quarterly, or campaign basis
• Leads digital brand awareness and demand generation strategies including regional and national shopper marketing programs
• Collaborate with cross‑functional partners, including Category Leadership, Finance, and Category Sales Development in joint business planning, including promotional strategies
• Manages a portfolio of external partnerships, focusing on relationship stewardship, performance improvement, and opportunity exploration. Lead the strategy, synthesize and act upon Retail specific proprietary and syndicated data (example: NIQ) through third‑party research vendors
• Translate Retail market data into business intelligence for marketing and commercial leaders, helping ensure business strategies and plans are built on fact‑based market data.
• Develops solid understanding of customer and Lamb Weston product portfolio; provides product support to internal and external stakeholders as appropriate.
• Develops understanding of domestic retail dynamics and identify linkages and implications from research to information innovation strategies
• Understands, applies and integrates knowledge of Lamb Weston, its customers and the industry as a whole, across functional areas, including supply chain, to optimize performance
• Demonstrates strong acumen in navigating legal agreements, including MSAs and related partnership contracts
• Manage at least one (1) direct report
• Other responsibilities as needed

Basic & Preferred Qualifications

• Bachelor's degree required, Master's degree in Marketing or related field, preferred
• At least six (6) years of relevant work experience in marketing or related field.
• CPG brand management experience required.
• Deep understanding of Retail required: Category Data (NIQ/Circana), brand positioning frameworks, E-Comm platforms/execution, usage of secondary and primary research, and traditional and emerging media networks
• Experience working with outside agency partners to drive brand growth
• At least two (2) years of direct leadership / management roles
• Consummate team player capable of working across the organization
• Highly detail-oriented and a self‑starter, who can provide clear direction to multiple cross‑functional partners
• Must be able to work in person four (4) days a week at Lamb Weston's Eagle, ID headquarters
• Ability to travel up to 10% of time

Industry-Competitive Benefits

• Health Insurance Benefits - Medical, Dental, Vision
• Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
• Well‑being programs including companywide events and a wellness incentive program
• Paid Time Off
• Financial Wellness - Industry leading 401(k) plan with generous company contributions, Financial Planning Services