Senior KOL Specialist

PT. Lila Sehat Teknologi Medis; Pluit; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading medical technology company in Indonesia is seeking an Influencer Marketing Specialist to lead campaigns on Instagram and Tiktok. The ideal candidate has over 3 years of experience, excels in communication, and understands the KOL landscape. This role involves managing influencer outreach, campaign coordination, and performance analysis, perfect for a creative individual eager to drive brand growth.

Qualifications

• Minimum 3 years of experience in influencer marketing, preferably focused on Tiktok & Instagram.
• Strong understanding of the social media platform and KOL landscape in Indonesia.
• Excellent communication skills in English (written & spoken).

Responsibilities

• Identify and reach out to suitable KOLs and influencers on Instagram & Tiktok.
• Coordinate influencer campaigns, including planning, briefing, and scheduling.
• Monitor campaign performance and ensure deliverables are met on time.
• Analyze campaign results and prepare performance reports.

Skills

Influencer marketing

Social media management

Communication skills

Negotiation

Creative mindset

Job description

Identify and reach out to suitable KOLs and influencers on Instagram & Tiktok

Coordinate influencer campaigns, including planning, briefing, and scheduling

Monitor campaign performance and ensure deliverables are met on time

Maintain and update a database of KOL contacts and performance records

Analyze campaign results and prepare performance reports

Stay updated with Instagram trends and influencer marketing best practices

Collaborate with the marketing team to align KOL strategy with brand goals

Requirements

Minimum 3 years of experience in influencer marketing, preferably focused on Tiktok & Instagram

Strong understanding of the social media platform and KOL landscape in Indonesia

Excellent communication skills in English (written & spoken)

Proficient in negotiation and partnership management

Ability to multitask and work independently in a fast-paced environment

Creative mindset with a passion for social media and branding

How many years' experience do you have as a Key Opinion Leaders Specialist?