Senior Growth Marketing Manager Omnichannel DTC & Ad Tech

Laku6.com; Indonesia; On-site; IDR 300,000,000 - 520,000,000; Full time

Job summary

We are hiring a Senior Marketing Manager for Laku6 Indonesia Online D2C brand Maujual. The role leads the full marketing function, combining brand, performance, and CRM to drive growth across online and offline channels.

The ideal candidate brings 8+ years in marketing, excels in omnichannel strategies, and can manage budgets, vendors, and creative teams while aligning with business goals and regional nuances.

Qualifications

• 8+ years of marketing experience, with at least 2 years in a senior/lead role.
• Demonstrated omnichannel marketing experience spanning offline, digital, and CRM.
• Understanding of Meta Ads, Google Ads (PMax/SEM), and TikTok Ads.
• Proven ability to manage vendors, agencies, and creative teams
• Strong written communication in Bahasa Indonesia; comfortable with English for internal docs
• Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (online and offline channels).
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS
• Top-notch analytical skills with data-driven insights communication to stakeholders
• Sense of ownership and pride in your performance and its impact on the company's success.

Responsibilities

• Lead strategy, vision, roadmap planning and execution for Maujual’s growth marketing and 360 marketing efforts.
• Lead store launch campaigns including activations, press releases, and partner presence.
• Oversee a performance marketing direct report for paid digital campaigns across Meta Ads, Google PMax/SEM, and TikTok Ads and review campaign results and optimize spend allocation.
• Oversee content marketing direct report for social media and content creation.
• Lead CRM program development including segmentation, lifecycle campaigns, and broadcast messaging via WhatsApp and email.
• Coordinate with the CS team and tech stakeholders to operationalize CRM triggers and contact capture at POS.
• Evaluate campaign performance and iterate based on defined evaluation cycles.
• Oversee SEO strategy for Maujual including content planning, on-page optimization.
• Coordinate with tech stakeholders for technical SEO improvement.

Skills

Omnichannel marketing

Budget management

Vendor management

Digital advertising

SEO

Bahasa Indonesia communication

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

We are hiring a Senior Marketing Manager for Laku6 Indonesia Online D2C brand Maujual. The role leads the full marketing function, combining brand, performance, and CRM to drive growth across online and offline channels.

The ideal candidate brings 8+ years in marketing, excels in omnichannel strategies, and can manage budgets, vendors, and creative teams while aligning with business goals and regional nuances.