Senior Digital Marketing

Geulis.Id; Jakarta Selatan; On-site; IDR 156,240,000 - 234,360,000; Full time

Benefits offered by this job

Private Insurance

BPJS

Parking

Bonus

Employee Membership

Job summary

Geulis.Id is seeking a digital advertising professional to lead and optimize our online campaigns. You will run A/B tests on copy, visuals, and targeting to improve performance while managing budgets to keep CPA in check.

You will analyze data, generate weekly/monthly reports, and work with content, design, and sales teams to ensure aligned messaging and business objectives. Familiarity with GA, GTM, and Meta Business Suite is essential.

Qualifications

• 3+ years in digital advertising
• Experience with Google Ads and Meta Ads
• Strong understanding of digital funnels and performance marketing
• Proficient with analytics tools (GA, GTM) and campaign performance KPIs

Responsibilities

• Conduct A/B testing on ad copy, visuals, and targeting to identify the most effective combinations
• Manage and monitor advertising budgets to keep CPA under control
• Analyze campaign performance data and prepare regular reports
• Collaborate with content, design, and sales teams for consistent messaging
• Stay up to date with digital marketing trends and suggest new strategies

Skills

A/B testing

Budget management

Data-driven

Google Ads & Meta Ads

Copywriting

Creative thinking

Deadline-driven

Education

Bachelor's degree in Communications/Marketing/Digital Media

Tools

Google Analytics

Meta Business Suite

Google Tag Manager

Job description

Key responsibilities

Conduct A/B testing on ad copy, visuals, and targeting to identify the most effective combinations and maximize campaign performance

Manage and monitor advertising budgets efficiently to keep CPA (Cost per Acquisition) under control

Analyze campaign performance data and prepare regular weekly/monthly reports for relevant teams

Collaborate with content, design, and sales teams to ensure campaign messaging is consistent and aligned with business objectives

Stay up to date with the latest digital marketing trends and provide relevant recommendations for new strategies

About you

3+ years of experience managing digital advertising campaigns, particularly Google Ads and Meta Ads

Strong understanding of digital funnels, customer journeys, and performance marketing strategies

Proficient in tools such as Google Analytics, Meta Business Suite, Google Tag Manager, and similar platforms

Strong analytical skills with experience working with KPIs such as ROAS, CTR, CPA, and CPL

Strong advertising copywriting skills with the ability to create compelling copy tailored to target audiences

Creative, detail-oriented, and able to work effectively under tight deadlines

Experience handling e-commerce or B2B advertising campaigns is a plus

Experience in fashion retail industry is a plus

Bachelor's degree in Communications, Marketing, Digital Media, or a related field

Retail & Consumer Products 51-100 employees

Founded in 2017, Geulis has grown through the online market. We are known for modern clothing for all women and modesty.

Not just a label/brand but we want to have value and be a part of meeting her daily needs, in every story & journey. Geulis provides comfort, quality, and a simple design that can be worn all the time with a touch of beautiful and elegant detail.

As a growing industry, we are continuously looking for new members to join our team, if you are someone who likes taking on a new challenge, possesses fresh and creative ideas, and is passionate.

• Private Insurance
• BPJS
• Parking
• Bonus
• Employee Membership

Founded in 2017, Geulis has grown through the online market. We are known for modern clothing for all women and modesty.

Not just a label/brand but we want to have value and be a part of meeting her daily needs, in every story & journey. Geulis provides comfort, quality, and a simple design that can be worn all the time with a touch of beautiful and elegant detail.

As a growing industry, we are continuously looking for new members to join our team, if you are someone who likes taking on a new challenge, possesses fresh and creative ideas, and is passionate.