Senior Category Specialist

Bukalapak; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Bukalapak, via its Lapakgaming subsidiary, is seeking a Marketing Category Leader to drive the RPG games segment, optimize the user journey, and execute data-driven campaigns in a fast-paced gaming environment.

You will work with cross-functional teams to boost user acquisition, engagement, and revenue while managing partner relations and daily operations.

Qualifications

• A degree from a reputable university.
• Minimum of 2 years of experience in category marketing & community roles.
• Gaming industry knowledge preferred; avid gamer is a bonus.
• Creative thinking with the ability to work with minimal supervision.
• Good interpersonal skills, agile, and a go-getter attitude.

Responsibilities

• Execute RPG-focused category strategy including campaigns, promotions, and events to drive awareness, acquisition, and retention.
• Operate category BAU such as campaign and promo creation, price and SKU monitoring.
• Monitor and analyze key metrics (user engagement, conversion rates, revenue) and optimize accordingly.
• Collaborate with marketing, customer service and product teams to improve user experience.
• Coordinate with KOLs, agencies, or external partners as marketing support.
• Conduct market research to identify trends and opportunities for RPG games and market.
• Create and develop the Joytify community through Discord.

Skills

Category marketing

Community management

Data-driven mindset

Education

Bachelor's degree

Tools

Discord

Job description

PT. Global Digital Indokreasi (Lapakgaming), a subsidiary of Bukalapak, is a digital company in the gaming industry that provides top-up services on various popular games. PT Global Digital Indokreasi was created from the creative ideas of young people who saw the opportunities in a convenient way that could be given to the youth in Indonesia and the world, to accelerate and support their passion for gaming. We provide our services on our official website and all the transactions can be done digitally.

About the Job

In this role, you will grow the Strategy Games category by developing strategies, optimizing the user journey, and executing marketing campaigns. You’ll work with cross-functional teams to boost user acquisition, engagement, and revenue, while managing daily operations and collaborating with external partners. A passion for gaming, creativity, and a data-driven mindset are key to success.

Job Descriptions

• Execute category strategy based on direction of the line manager such as promotions, campaigns, and events to drive awareness, acquisition, and retention within the RPG focused games.
• Operate category BAU such as campaign & promo creation, price & SKU monitoring.
• Continuously monitor and analyze key performance metrics, such as user engagement, conversion rates, and revenue, implementing data-driven optimizations to maximize focused games performance.
• Collaborate with cross-functional teams, including marketing, customer service and product team to improve RPG user experience.
• Collaborate with KOL, agency or any external stakeholder as a part of our marketing partner
• Conduct market research and analysis to identify trends, opportunities, and potential gaps within our focused RPG games and market, leveraging insights to the line manager.
• Create & develop the Joytify community through Discord

Requirements

• A degree from a reputable university
• Minimum of 2 years of experience in category marketing, community, preferably in related industries
• A candidate with knowledge of the gaming industry is preferred, an avid gamer is a bonus
• Creative thinking with the ability to work under minimal supervision
• Good interpersonal skills, agile, and a go-getter attitude